What is it about?
The customers of specialty food stores are segmented through a cluster analysis, and findings show that there are five different segments with different purchasing and consumption behavior.
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Why is it important?
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This page is a summary of: From “foodies” to “cherry-pickers”: A clustered-based segmentation of specialty food retail customers, Journal of Retailing and Consumer Services, July 2018, Elsevier,
DOI: 10.1016/j.jretconser.2018.04.010.
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