What is it about?
This research examines the different shopping mall customers in a context of shopping mall maturity and decline, as well as on a downturn context.
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Why is it important?
First research that considers that shopping mall customer segmets could have been altered in this new maturity and decline context.
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This page is a summary of: Profiling shopping mall customers during hard times, Journal of Retailing and Consumer Services, May 2019, Elsevier,
DOI: 10.1016/j.jretconser.2019.02.023.
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