All Stories

  1. Investigating consumer AI adoption in the banking sector: a cross-context meta-analysis of key determinants
  2. Drivers and outcomes of financial well-being
  3. Trust in the financial services context: a meta-analysis
  4. Optimization of Water Leaching of Chlorides from Aluminum Salt Slag
  5. Construal level theory e comportamento do consumidor: uma década de estudos e novas possibilidades de pesquisa
  6. Mudanças no processo de compra e consumo de alimentos orgânicos durante a pandemia do COVID-19
  7. Coupling of attrition and accelerated carbonation for CO2 sequestration in recycled concrete aggregates
  8. Is it easy to get slim? Intention to use slimming products
  9. Satisfaction in sports: a meta-analytic study
  10. Customer engagement in social media: a framework and meta-analysis
  11. Effects of perceived retail crowding: a meta-analytic study
  12. The Effects of Sales Promotions on Mobile Banking a Cross-Cultural Study
  13. Propensity for technological adoption: an analysis of effects size in the banking sector
  14. A meta-analytical study of technological acceptance in banking contexts
  15. Concreto ou abstrato? Um esquema conceitual das representações mentais da economia compartilhada
  16. Relations in Virtual Education: A study on the antecedents of loyalty
  17. A influência da Informação Nutricional em Alimentos e Bebidas na Intenção de Compra de Jovens Consumidores
  18. Online banking services: a meta-analytic review and assessment of the impact of antecedents and consequents on satisfaction
  19. Antecedents and consequences of impulse buying: a meta-analytic study
  20. The role of satisfaction in fashion marketing: a meta-analysis
  21. Behaviour-Based and Outcome-Based Control Systems: A Meta-Analytic Study
  22. The brand experience extended model: a meta-analysis
  23. Food Package Familiarity and Perceived Amount of Verbal Information in Frugal Behavior
  24. Construal level and collaborative consumption: An exploratory approach
  25. Tourists' perceived value and destination revisit intentions: The moderating effect of domain‐specific innovativeness
  26. The moderating effect of managers' leadership behavior on salespeople's self-efficacy
  27. Activated carbons from avocado seed: optimisation and application for removal of several emerging organic compounds
  28. Effects of belief in luck on the attractiveness of loyalty programmes
  29. Apps for mobile banking and customer satisfaction
  30. The antecedents and consequents of materialism
  31. Meta-Analysis of Materialism in Youths
  32. The nature of the Entrepreneurial Orientation influence in performance in different landscapes
  33. The role of Agility and Institutional Barriers
  34. MEANINGS OF CONSUMPTION OF WINE
  35. QUALITY ANALYSIS OF SCIENTIFIC ARTICLES OF MARKETING AREA
  36. Non-monetary sales promotion effects on credit cards
  37. key antecedent and consequent constructs of satisfaction in higher education.
  38. intention of using slimming products and their possible consequences
  39. satisfaction in the banking sector
  40. Choice of Entry Mode in International Markets
  41. The antecedents of export performance
  42. Perception of Brand and Consumption Conspicuous
  43. Long- and Short-Term Effects of Sales Promotions
  44. Market orientation, learning orientation and new product success
  45. Experiential value and domain-specific innovativeness
  46. DOMAIN-SPECIFIC INNOVATIVENESS: A META-ANALYSIS
  47. Antecedents and Consequences of Satisfaction in Tourism and Hospitality
  48. THE EFFECT OF TECHNOLOGICAL TURBULENCE ON NEW PRODUCTS SUCCESS
  49. Network Effects on Radical Innovation and Financial Performance
  50. EFFECTS OF DISCOUNT SALES PROMOTION IN PURCHASE INTENT
  51. INVOLVEMENT AND PRIDE IN PRICE BUNDLING CONSUMPTION DECISIONS
  52. promotion techniques sale
  53. PERCEIVED QUALITY OF ONLINE SELF-SERVICE
  54. Moderating Effects of Sales Promotion Types
  55. How price bundling affects football ticket purchases
  56. CAPACIDADES DINÂMICAS BASEADAS EM CONHECIMENTO E TIPOS DE INOVAÇÃO: PROPOSIÇÃO DE UM FRAMEWORK DE ANÁLISE
  57. An analysis of the influence of discount sales promotion
  58. Learning Orientation and Radical Innovation as Antecedents of Business Performance
  59. the influence of consumer–employee interaction quality in store
  60. validation of uniqueness consumption in an urban tribe
  61. brand, brand image, and the moderating role of scent in the purchase intent
  62. ASPECTS FOR BUYING CARS AMONG A GROUP OF BRAZILIAN C CLASS YOUNG
  63. Entrepreneurial capacities
  64. methodologies in the journals of Product Development
  65. Sales Promotion articles published over the past 15 years
  66. What Motivates Brazilian Academic Researchers to Transfer Technology
  67. Market Innovation Capacity, Consumer Orientation, and the New Product Success.
  68. Patent Applications on Representative Sectors of Biotechnology in Brazil: an Analysis of the Last Decade
  69. Students' trust, value and loyalty
  70. antecedents of student loyalty in higher education
  71. Scientific research on marketing in Brazil
  72. What do we need to learn?
  73. University-Industry Technology Transfer Processes
  74. Factors that influence the university-industry technology transfer process
  75. Marketing metrics
  76. The moderating effects of innovativeness on new product development ability
  77. The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students
  78. perceived design characteristics and customers' purchase values
  79. Personality and loyalty
  80. The Impact of Management Development in the Organizational Performance
  81. A relação entre a intangibilidade, o risco percebido e o conhecimento
  82. O IMPACTO DO ENVOLVIMENTO NAS RELAÇÕES ENTRE CONFIANÇA, VALOR PERCEBIDO E LEALDADE: UM ESTUDO EM UMA IES PRIVADA
  83. Technological and organizational indicators of CRM
  84. O IMPACTO DO RELACIONAMENTO NO CONTEXTO DAS RELAÇÕES ENTRE AGÊNCIAS E CLIENTES: proposição e teste de um modelo
  85. ANÁLISE DO MERCADO DE CALÇADOS NA UTILIZAÇÃO DAS MARCAS PRÓPRIAS: UMA VERIFICAÇÃO MULTICASOS SOB A PERSPECTIVA DOS FABRICANTES
  86. Internal resources of the firm and firm performance
  87. Using Agents for Detection of Frauds in Municipal Taxes
  88. Loyalty's Antecedents
  89. Organizational learning process and firm performance
  90. Scientific Research in Marketing
  91. Market Orientation and its influence on the organizational performance
  92. Re-Evaluation of the MARKOR Scale Dimensions
  93. Forms of Market Orientation in the Retail Apparel Industry in Brazil
  94. inventory of marketing survey research published in the years 90
  95. scientific production of the marketing area in Brazil