All Stories

  1. Drivers and outcomes of financial well-being
  2. Trust in the financial services context: a meta-analysis
  3. Optimization of Water Leaching of Chlorides from Aluminum Salt Slag
  4. Construal level theory e comportamento do consumidor: uma década de estudos e novas possibilidades de pesquisa
  5. Mudanças no processo de compra e consumo de alimentos orgânicos durante a pandemia do COVID-19
  6. Coupling of attrition and accelerated carbonation for CO2 sequestration in recycled concrete aggregates
  7. Is it easy to get slim? Intention to use slimming products
  8. Satisfaction in sports: a meta-analytic study
  9. Customer engagement in social media: a framework and meta-analysis
  10. Effects of perceived retail crowding: a meta-analytic study
  11. The Effects of Sales Promotions on Mobile Banking a Cross-Cultural Study
  12. Propensity for technological adoption: an analysis of effects size in the banking sector
  13. A meta-analytical study of technological acceptance in banking contexts
  14. Concreto ou abstrato? Um esquema conceitual das representações mentais da economia compartilhada
  15. Relations in Virtual Education: A study on the antecedents of loyalty
  16. A influência da Informação Nutricional em Alimentos e Bebidas na Intenção de Compra de Jovens Consumidores
  17. Online banking services: a meta-analytic review and assessment of the impact of antecedents and consequents on satisfaction
  18. Antecedents and consequences of impulse buying: a meta-analytic study
  19. The role of satisfaction in fashion marketing: a meta-analysis
  20. Behaviour-Based and Outcome-Based Control Systems: A Meta-Analytic Study
  21. The brand experience extended model: a meta-analysis
  22. Food Package Familiarity and Perceived Amount of Verbal Information in Frugal Behavior
  23. Construal level and collaborative consumption: An exploratory approach
  24. Tourists' perceived value and destination revisit intentions: The moderating effect of domain‐specific innovativeness
  25. The moderating effect of managers' leadership behavior on salespeople's self-efficacy
  26. Activated carbons from avocado seed: optimisation and application for removal of several emerging organic compounds
  27. Effects of belief in luck on the attractiveness of loyalty programmes
  28. Apps for mobile banking and customer satisfaction
  29. The antecedents and consequents of materialism
  30. Meta-Analysis of Materialism in Youths
  31. The nature of the Entrepreneurial Orientation influence in performance in different landscapes
  32. The role of Agility and Institutional Barriers
  33. MEANINGS OF CONSUMPTION OF WINE
  34. QUALITY ANALYSIS OF SCIENTIFIC ARTICLES OF MARKETING AREA
  35. Non-monetary sales promotion effects on credit cards
  36. key antecedent and consequent constructs of satisfaction in higher education.
  37. intention of using slimming products and their possible consequences
  38. satisfaction in the banking sector
  39. Choice of Entry Mode in International Markets
  40. The antecedents of export performance
  41. Perception of Brand and Consumption Conspicuous
  42. Long- and Short-Term Effects of Sales Promotions
  43. Market orientation, learning orientation and new product success
  44. Experiential value and domain-specific innovativeness
  45. DOMAIN-SPECIFIC INNOVATIVENESS: A META-ANALYSIS
  46. Antecedents and Consequences of Satisfaction in Tourism and Hospitality
  47. THE EFFECT OF TECHNOLOGICAL TURBULENCE ON NEW PRODUCTS SUCCESS
  48. Network Effects on Radical Innovation and Financial Performance
  49. EFFECTS OF DISCOUNT SALES PROMOTION IN PURCHASE INTENT
  50. INVOLVEMENT AND PRIDE IN PRICE BUNDLING CONSUMPTION DECISIONS
  51. promotion techniques sale
  52. PERCEIVED QUALITY OF ONLINE SELF-SERVICE
  53. Moderating Effects of Sales Promotion Types
  54. How price bundling affects football ticket purchases
  55. CAPACIDADES DINÂMICAS BASEADAS EM CONHECIMENTO E TIPOS DE INOVAÇÃO: PROPOSIÇÃO DE UM FRAMEWORK DE ANÁLISE
  56. An analysis of the influence of discount sales promotion
  57. Learning Orientation and Radical Innovation as Antecedents of Business Performance
  58. the influence of consumer–employee interaction quality in store
  59. validation of uniqueness consumption in an urban tribe
  60. brand, brand image, and the moderating role of scent in the purchase intent
  61. ASPECTS FOR BUYING CARS AMONG A GROUP OF BRAZILIAN C CLASS YOUNG
  62. Entrepreneurial capacities
  63. methodologies in the journals of Product Development
  64. Sales Promotion articles published over the past 15 years
  65. What Motivates Brazilian Academic Researchers to Transfer Technology
  66. Market Innovation Capacity, Consumer Orientation, and the New Product Success.
  67. Patent Applications on Representative Sectors of Biotechnology in Brazil: an Analysis of the Last Decade
  68. Students' trust, value and loyalty
  69. antecedents of student loyalty in higher education
  70. Scientific research on marketing in Brazil
  71. What do we need to learn?
  72. University-Industry Technology Transfer Processes
  73. Factors that influence the university-industry technology transfer process
  74. Marketing metrics
  75. The moderating effects of innovativeness on new product development ability
  76. The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students
  77. perceived design characteristics and customers' purchase values
  78. Personality and loyalty
  79. The Impact of Management Development in the Organizational Performance
  80. A relação entre a intangibilidade, o risco percebido e o conhecimento
  81. O IMPACTO DO ENVOLVIMENTO NAS RELAÇÕES ENTRE CONFIANÇA, VALOR PERCEBIDO E LEALDADE: UM ESTUDO EM UMA IES PRIVADA
  82. Technological and organizational indicators of CRM
  83. O IMPACTO DO RELACIONAMENTO NO CONTEXTO DAS RELAÇÕES ENTRE AGÊNCIAS E CLIENTES: proposição e teste de um modelo
  84. ANÁLISE DO MERCADO DE CALÇADOS NA UTILIZAÇÃO DAS MARCAS PRÓPRIAS: UMA VERIFICAÇÃO MULTICASOS SOB A PERSPECTIVA DOS FABRICANTES
  85. Internal resources of the firm and firm performance
  86. Using Agents for Detection of Frauds in Municipal Taxes
  87. Loyalty's Antecedents
  88. Organizational learning process and firm performance
  89. Scientific Research in Marketing
  90. Market Orientation and its influence on the organizational performance
  91. Re-Evaluation of the MARKOR Scale Dimensions
  92. Forms of Market Orientation in the Retail Apparel Industry in Brazil
  93. inventory of marketing survey research published in the years 90
  94. scientific production of the marketing area in Brazil