What is it about?
This paper examines the influence of price bundling on the decision to buy and to consume football match tickets in Brazil, also testing the effect that pride and involvement play in purchase decisions.
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Why is it important?
Results indicate a direct effect of involvement on transaction decoupling, but not of price bundling or pride. People more highly involved with football were more likely to attend matches due to their greater attention to sunk costs, and experience more pain, regret, repurchase intention and sense of waste than less involved individuals. Performance does not seem to influence people‟s decision-making process, as it is merely one of the antecedents of someone‟s pride in rooting for a team. The main contribution of this paper is show that coupling of transaction costs and benefits can be drive by the intensity of the relationship between an individual and a sports object
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This page is a summary of: O Papel do Envolvimento e do Orgulho nas Decisões de Consumo de Pacotes de Preços: Um Estudo com Ingressos de Futebol no Brasil, Podium Sport Leisure and Tourism Review, December 2015, University Nove de Julho,
DOI: 10.5585/podium.v4i3.98.
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