What is it about?
This article joins this discussion by presenting an inventory of survey articles published in the Marketing area, between the years 2000-2010, in the main Brazilian Administration journals, as well as in the annals of the most important post-graduate meetings that have a Marketing division.
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Why is it important?
The development of this inventory of Marketing articles allows a longitudinal view of the production of survey research and also provides a comparative analysis of this production over the years, providing rationale for evaluation of the quality of these publications. It was concluded that there was some progress in the quality criteria of the basic methodological elements of the scientific production of marketing over the years 2000-2010, when compared to the articles published in the 90's
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This page is a summary of: ANÁLISE DA QUALIDADE DOS ARTIGOS CIENTÍFICOS DA ÁREA DE MARKETING PUBLICADOS NO BRASIL: AS PESQUISAS SURVEY NA DÉCADA DE 2000, REAd Revista Eletrônica de Administração (Porto Alegre), April 2017, FapUNIFESP (SciELO),
DOI: 10.1590/1413-2311.024.55683.
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