Business model scenarios in mobile advertising

Hanna Komulainen, Tuija Mainela, Jaakko Sinisalo, Jaana Tahtinen, Pauliina Ulkuniemi
  • International Journal of Internet Marketing and Advertising, January 2006, Inderscience Publishers
  • DOI: 10.1504/ijima.2006.010739

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http://dx.doi.org/10.1504/ijima.2006.010739

The following have contributed to this page: Tuija Mainela and Professor Jaana M. Tähtinen