Retailers' different value perceptions of mobile advertising service

Hanna Komulainen, Tuija Mainela, Jaana Tähtinen, Pauliina Ulkuniemi
  • International Journal of Service Industry Management, August 2007, Emerald
  • DOI: 10.1108/09564230710778146

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http://dx.doi.org/10.1108/09564230710778146

The following have contributed to this page: Tuija Mainela and Professor Jaana M. Tähtinen