Tuija Mainela

Mobilizing crisis management networks — Entrepreneurial behavior in turbulent contexts

• Industrial Marketing Management
• September 2014

Advertising agencies - do the they promote or hinder advertisers' use of new media?

• Journal of Marketing Communications
• October 2013

The Concept of International Opportunity in International Entrepreneurship: A Review an...

• International Journal of Management Reviews
• March 2013

Personal interaction and customer relationship management in project business

• Journal of Business and Industrial Marketing
• January 2013

Dynamic effects of business cycles on business relationships

• Management Decision
• March 2012

Perceived customer involvement and organizational design in project business

• Scandinavian Journal of Management
• March 2012

From internal resources to collective opportunities

• Journal of Business Research
• February 2012

Putting critical realism to work in the study of business relationship processes

• Industrial Marketing Management
• February 2012

Intradepartmental Faculty Mentoring in Teaching Marketing

• Journal of Marketing Education
• September 2011

The development of a high‐tech international new venture as a process of acting

• Journal of Small Business and Enterprise Development
• August 2011

Role of networks in emergence of international new ventures

• International Journal of Entrepreneurial Venturing
• January 2011

External facilitation in the internationalization of high-tech firms

• January 2009

Organising new business in a turbulent context: Opportunity discovery and effectuation ...

• Journal of International Entrepreneurship
• November 2008

Embeddedness and networking as drivers in developing an international joint venture

• Scandinavian Journal of Management
• March 2008

Roles for managing in mobile service development nets

• Industrial Marketing Management
• October 2007

Retailers' different value perceptions of mobile advertising service

• International Journal of Service Industry Management
• August 2007

Types and functions of social relationships in the organizing of an international joint...

• Industrial Marketing Management
• January 2007

Business model scenarios in mobile advertising

• International Journal of Internet Marketing and Advertising
• January 2006

Social networks in the initiation of a high-tech firm's internationalisation

• International Journal of Entrepreneurship and Innovation Management
• January 2006

Exploring Firm Growth as a Process of Creation

Challenges of longitudinal field research in process studies on business networks