Tuija Mainela
University of Oulu Business School
Professor, Business & Management
Finland
My co-authors include
Professor Vesa Puhakka
Professor Jaana M. Tähtinen
My Publications
Mobilizing crisis management networks — Entrepreneurial behavior in turbulent contexts
Industrial Marketing Management
September 2014
Advertising agencies - do the they promote or hinder advertisers' use of new media?
Journal of Marketing Communications
October 2013
The Concept of International Opportunity in International Entrepreneurship: A Review an...
International Journal of Management Reviews
March 2013
Personal interaction and customer relationship management in project business
Journal of Business and Industrial Marketing
January 2013
Dynamic effects of business cycles on business relationships
Management Decision
March 2012
Perceived customer involvement and organizational design in project business
Scandinavian Journal of Management
March 2012
From internal resources to collective opportunities
Journal of Business Research
February 2012
Putting critical realism to work in the study of business relationship processes
Industrial Marketing Management
February 2012
Intradepartmental Faculty Mentoring in Teaching Marketing
Journal of Marketing Education
September 2011
The development of a high‐tech international new venture as a process of acting
Journal of Small Business and Enterprise Development
August 2011
Role of networks in emergence of international new ventures
International Journal of Entrepreneurial Venturing
January 2011
External facilitation in the internationalization of high-tech firms
January 2009
Organising new business in a turbulent context: Opportunity discovery and effectuation ...
Journal of International Entrepreneurship
November 2008
Embeddedness and networking as drivers in developing an international joint venture
Scandinavian Journal of Management
March 2008
Roles for managing in mobile service development nets
Industrial Marketing Management
October 2007
Retailers' different value perceptions of mobile advertising service
International Journal of Service Industry Management
August 2007
Types and functions of social relationships in the organizing of an international joint...
Industrial Marketing Management
January 2007
Business model scenarios in mobile advertising
International Journal of Internet Marketing and Advertising
January 2006
Social networks in the initiation of a high-tech firm's internationalisation
International Journal of Entrepreneurship and Innovation Management
January 2006
Exploring Firm Growth as a Process of Creation
Challenges of longitudinal field research in process studies on business networks