All Stories

  1. Institutional Innovation in University-based Experimental Spaces: the Case of Oulu Game Lab

    Article • Triple Helix Journal, June 2023, Brill

    Tuija Mainela, Valeriia Pokidina

  2. Mobilizing crisis management networks — Entrepreneurial behavior in turbulent contexts

    Article • Industrial Marketing Management, September 2014, Elsevier

    Tuija Mainela

  3. Advertising agencies - do the they promote or hinder advertisers' use of new media?

    Article • Journal of Marketing Communications, October 2013, Taylor & Francis

    Tuija Mainela, Professor Jaana M. Tähtinen

  4. The Concept of International Opportunity in International Entrepreneurship: A Review and a Research Agenda

    Article • International Journal of Management Reviews, March 2013, Wiley

    Tuija Mainela, Professor Vesa Puhakka

  5. Personal interaction and customer relationship management in project business

    Article • Journal of Business and Industrial Marketing, January 2013, Emerald

    Tuija Mainela

  6. Dynamic effects of business cycles on business relationships

    Article • Management Decision, March 2012, Emerald

    Tuija Mainela

  7. Perceived customer involvement and organizational design in project business

    Article • Scandinavian Journal of Management, March 2012, Elsevier

    Tuija Mainela

  8. From internal resources to collective opportunities

    Article • Journal of Business Research, February 2012, Elsevier

    Tuija Mainela

  9. Putting critical realism to work in the study of business relationship processes

    Article • Industrial Marketing Management, February 2012, Elsevier

    Tuija Mainela, Professor Jaana M. Tähtinen

  10. Intradepartmental Faculty Mentoring in Teaching Marketing

    Article • Journal of Marketing Education, September 2011, SAGE Publications

    Tuija Mainela, Professor Jaana M. Tähtinen

  11. The development of a high‐tech international new venture as a process of acting

    Article • Journal of Small Business and Enterprise Development, August 2011, Emerald

    Tuija Mainela, Professor Vesa Puhakka

  12. Role of networks in emergence of international new ventures

    Article • International Journal of Entrepreneurial Venturing, January 2011, Inderscience Publishers

    Tuija Mainela, Professor Vesa Puhakka

  13. External facilitation in the internationalization of high-tech firms

    Article • January 2009, Emerald

    Tuija Mainela

  14. Organising new business in a turbulent context: Opportunity discovery and effectuation for IJV development in transition markets

    Article • Journal of International Entrepreneurship, November 2008, Springer Science + Business Media

    Tuija Mainela, Professor Vesa Puhakka

  15. Embeddedness and networking as drivers in developing an international joint venture

    Article • Scandinavian Journal of Management, March 2008, Elsevier

    Tuija Mainela, Professor Vesa Puhakka

  16. Roles for managing in mobile service development nets

    Article • Industrial Marketing Management, October 2007, Elsevier

    Tuija Mainela, Professor Jaana M. Tähtinen

  17. Retailers' different value perceptions of mobile advertising service

    Article • International Journal of Service Industry Management, August 2007, Emerald

    Tuija Mainela, Professor Jaana M. Tähtinen

  18. Types and functions of social relationships in the organizing of an international joint venture

    Article • Industrial Marketing Management, January 2007, Elsevier

    Tuija Mainela

  19. Business model scenarios in mobile advertising

    Article • International Journal of Internet Marketing and Advertising, January 2006, Inderscience Publishers

    Tuija Mainela, Professor Jaana M. Tähtinen

  20. Social networks in the initiation of a high-tech firm's internationalisation

    Article • International Journal of Entrepreneurship and Innovation Management, January 2006, Inderscience Publishers

    Tuija Mainela, Professor Jaana M. Tähtinen

  21. Exploring Firm Growth as a Process of Creation

    Article • Edward Elgar Publishing

    Tuija Mainela, Professor Vesa Puhakka

  22. Challenges of longitudinal field research in process studies on business networks

    Article • Edward Elgar Publishing

    Tuija Mainela