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  1. Beyond the bandwagon: Decolonising the curriculum through student-staff partnerships and the paradox of critical disappointment

    Article • The International Journal of Management Education, July 2026, Elsevier

    Assoc. Prof. Dr. Gökhan Aydin

  2. Enhancing Brand Equity Through Responsible Marketing and CSR

    Article • January 2026, Springer Science + Business Media

    Assoc. Prof. Dr. Gökhan Aydin

  3. Teaching Marketing Students to Think Ethically About AI

    Article • Marketing Education Review, August 2025, Taylor & Francis

    Assoc. Prof. Dr. Gökhan Aydin

  4. Do Virtual Humans Build Trust with Gen Z Shoppers?

    Article • Corporate Communications An International Journal, August 2025, Emerald

    Assoc. Prof. Dr. Gökhan Aydin

  5. What Really Drives People to Buy Green Products?

    Article • Sustainability, May 2025, MDPI AG

    Assoc. Prof. Dr. Gökhan Aydin

  6. What Drives Eco-Friendly Fashion Choices? Exploring Status in Sustainable Shopping.

    Article • Journal of Fashion Marketing and Management An International Journal, December 2024, Emerald

    Assoc. Prof. Dr. Gökhan Aydin

  7. Understanding Why Generation Z Embraces or Avoids Health Apps on Their Phones

    Article • International Journal of Pharmaceutical and Healthcare Marketing, July 2023, Emerald

    Assoc. Prof. Dr. Gökhan Aydin

  8. Boosting Family Business Success: How Emotional Intelligence Make a Difference

    Article • Journal of Family Business Management, May 2023, Emerald

    Assoc. Prof. Dr. Gökhan Aydin

  9. Overcoming Resistance Barriers in Mobile Banking through Financial Literacy

    Article • International Journal of Mobile Communications, January 2023, Inderscience Publishers

    Assoc. Prof. Dr. Gökhan Aydin

  10. Understanding Why Gen-Z Embraces or Avoids Personal E-Health Records

    Article • Health Systems, October 2022, Taylor & Francis

    Assoc. Prof. Dr. Gökhan Aydin

  11. Understanding How Loyalty Programs Impact Customer Satisfaction in Digital Retail

    Article • International Journal of E-Business Research, September 2022, IGI Global

    Assoc. Prof. Dr. Gökhan Aydin

  12. Future of social media influencers following the pandemic

    Article • Qualitative Market Research An International Journal, May 2022, Emerald

    Assoc. Prof. Dr. Gökhan Aydin

  13. How to use social media more effectively as a consumer brand

    Article • Journal of theoretical and applied electronic commerce research, January 2021, MDPI AG

    Assoc. Prof. Dr. Gökhan Aydin, Gokhan SİLAHTAROĞLU

  14. What triggers higher downloads of mobile applications that target health and wellness.

    Article • PLOS One, January 2021, PLOS

    Assoc. Prof. Dr. Gökhan Aydin, Gokhan SİLAHTAROĞLU

  15. Role of Personalization in Shaping Attitudes Towards Social Media Ads

    Article • January 2021, IGI Global

    Assoc. Prof. Dr. Gökhan Aydin

  16. Improving Health and Efficiency With Strategic Social Media Use in Health Organizations

    Article • January 2021, IGI Global

    Assoc. Prof. Dr. Gökhan Aydin

  17. Improving Health and Efficiency With Strategic Social Media Use in Health Organizations

    Article • January 2020, IGI Global

    Assoc. Prof. Dr. Gökhan Aydin

  18. Do people with with personalities are more inclined to use social media in shopping

    Article • Journal of Internet Commerce, September 2019, Taylor & Francis

    Assoc. Prof. Dr. Gökhan Aydin

  19. What type of gratifications motivate consumers to engage in social commerce?

    Article • International Journal of E-Business Research, April 2019, IGI Global

    Assoc. Prof. Dr. Gökhan Aydin

  20. How to post content that will get more likes and comments on Facebook?

    Article • Journal of Hospitality Marketing & Management, March 2019, Taylor & Francis

    Assoc. Prof. Dr. Gökhan Aydin

  21. Dijital Ekonomide Teknoloji Bağımlılığı ve Çözüm Önerileri

    Article • Addicta The Turkish Journal on Addictions, December 2018, AVES Publishing Co.

    Assoc. Prof. Dr. Gökhan Aydin

  22. How personalization of ads affects the value that consumers gets from Facebook ads

    Article • International Journal of E-Business Research, July 2018, IGI Global

    Assoc. Prof. Dr. Gökhan Aydin

  23. Do age and gender has an effect on the formation of gamified system use intentions?

    Article • International Journal of Technology and Human Interaction, January 2018, IGI Global

    Assoc. Prof. Dr. Gökhan Aydin

  24. Sosyal Medya Reklamlarını Görmemek için Para Verir miydiniz?

    Article • International Journal of Research in Business and Social Science (2147-4478), June 2017, Society for the Study of Business and Finance- SSBFNET

    Assoc. Prof. Dr. Gökhan Aydin

  25. Consumer behavior in international health tourism

    Article • International Journal of Pharmaceutical and Healthcare Marketing, April 2017, Emerald

    Assoc. Prof. Dr. Gökhan Aydin

  26. Do consumers perefer SMS advertising or mobile application advertising?

    Article • International Journal of Mobile Communications, January 2017, Inderscience Publishers

    Assoc. Prof. Dr. Gökhan Aydin

  27. Effect of mobile app icons on download intentions

    Article • Pressacademia, June 2016, Pressacademia

    Assoc. Prof. Dr. Gökhan Aydin

  28. Factors affecting mobile wallet use intentions

    Article • Pressacademia, March 2016, Pressacademia

    Assoc. Prof. Dr. Gökhan Aydin

  29. Increasing the tourism destination competitiveness of Thracian region: suggestions for developing and promoting Buyukcekmece and Igneada

    Article • Pressacademia, March 2016, Pressacademia

    Assoc. Prof. Dr. Gökhan Aydin

  30. Do personality affect scarce product purchase intentions?

    Article • International Journal of Marketing Studies, March 2016, Canadian Center of Science and Education

    Assoc. Prof. Dr. Gökhan Aydin

  31. A study on consumer perception of luxery destination in Turkey

    Article • Pressacademia, December 2015, Pressacademia

    Assoc. Prof. Dr. Gökhan Aydin

  32. Effect of Brand Equity on Firms Financial Performance in Consumer Goods Industries

    Article • Pressacademia, September 2015, Pressacademia

    Assoc. Prof. Dr. Gökhan Aydin

  33. Factors affecting gamification use intentions

    Article • International Journal of Online Marketing, July 2015, IGI Global

    Assoc. Prof. Dr. Gökhan Aydin

  34. GÖSTERİŞÇİ TÜKETİMİN CİNSİYETLER ARASINDA TERCİH SEBEPLERİYLE İLGİLİ BİR DENEYSE

    Article • The Journal of Academic Social Science Studies, January 2015, ASOS Yayinevi

    Assoc. Prof. Dr. Gökhan Aydin