All Stories

  1. Understanding Why Generation Z Embraces or Avoids Health Apps on Their Phones
  2. Boosting Family Business Success: How Emotional Intelligence Make a Difference
  3. Understanding Why Gen-Z Embraces or Avoids Personal E-Health Records
  4. Understanding How Loyalty Programs Impact Customer Satisfaction in Digital Retail
  5. Future of social media influencers following the pandemic
  6. How to use social media more effectively as a consumer brand
  7. What triggers higher downloads of mobile applications that target health and wellness.
  8. Role of Personalization in Shaping Attitudes Towards Social Media Ads
  9. Improving Health and Efficiency With Strategic Social Media Use in Health Organizations
  10. Improving Health and Efficiency With Strategic Social Media Use in Health Organizations
  11. Do people with with personalities are more inclined to use social media in shopping
  12. What type of gratifications motivate consumers to engage in social commerce?
  13. How to post content that will get more likes and comments on Facebook?
  14. How personalization of ads affects the value that consumers gets from Facebook ads
  15. Do age and gender has an effect on the formation of gamified system use intentions?
  16. Sosyal Medya Reklamlarını Görmemek için Para Verir miydiniz?
  17. Consumer behavior in international health tourism
  18. Do consumers perefer SMS advertising or mobile application advertising?
  19. Effect of mobile app icons on download intentions
  20. Factors affecting mobile wallet use intentions
  21. Increasing the tourism destination competitiveness of Thracian region: suggestions for developing and promoting Buyukcekmece and Igneada
  22. Do personality affect scarce product purchase intentions?
  23. A study on consumer perception of luxery destination in Turkey
  24. Effect of Brand Equity on Firms Financial Performance in Consumer Goods Industries
  25. Factors affecting gamification use intentions