What is it about?

This study aims to reveal the effect of mobile app icons on app download intentions. The icons provide the first impression and are considered as the most frequently seen visual elements of apps. The visual and cognitive elements; color, symmetry, complexity, concreteness, familiarity and meaningfulness dimensions are used as icon characteristics. The effect of icon characteristics on users’ dispositions and on download intentions was tested. Moreover, the effect of visual icon attributes on perceived quality was tested using the data collected through an online survey study.

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Why is it important?

Mobile devices and related services are attracting the interest of both marketing academicians and professionals as well as entrepreneurs. Mobile applications (apps) that work on these devices are promoted as individual service products or as supplementary services.

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This page is a summary of: Visual elements effect on mobile application preference, Pressacademia, June 2016, Pressacademia,
DOI: 10.17261/pressacademia.2016118656.
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