What is it about?
This study aims to understand the factors contributing to consumer attitude development towards and intention to use mobile payment systems. One of major mobile network operators’ mobile wallet application in Turkey was used as a proxy of the mobile payment systems. The findings highlight the importance of ease of use and usefulness in attitude development. On the other hand, security concerns were found to have low level of effects on attitudes and use intentions. Effect of social influence was found to be insignificant among the users.
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Why is it important?
Our study on the adoption of mobile wallet was carried out by a leading global market research company in a large developing country and offers a good point of reference for future studies. In addition to testing relevant theories and models in mobile payments context and contributing to the theoretical understanding of consumer attitudes towards the mobile payments, the study also offers comparable findings by the use of well-established scales. Thus far there are no similar studies carried out in Turkey in such a scale and similar studies in other developing countries are also limited in supply.
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This page is a summary of: Adoption of mobile payment systems: a study on mobile wallets, Pressacademia, March 2016, Pressacademia,
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