Christian Grönroos
Hanken Svenska Handelshogskolan
My co-authors include
Bo Edvardsson
PhD Hannele Kauppinen-Räisänen
Professor Leigh Sparks
My Publications
Viewpoint: service marketing research priorities: service and marketing
Journal of Services Marketing
April 2020
Reforming public services: does service logic have anything to offer?
Public Management Review
October 2018
Accelerating employee-related scholarship in service management
Journal of Service Management
October 2017
On value, value creation and value co-creation in service
Journal of Creating Value
October 2017
Does communicating the customer’s resource integrating role improve or diminish value p...
Journal of Service Management
August 2017
Christian Grönroos: I did it my way
Journal of Historical Research in Marketing
August 2017
Relationship marketing readiness: theoretical background and measurement directions
Journal of Services Marketing
May 2017
Communication-in-use: customer-integrated marketing communication
European Journal of Marketing
April 2017
Internationalization strategies for services: a retrospective
Journal of Services Marketing
April 2016
Relationality in the service logic of value creation
Journal of Services Marketing
September 2015
The role of psychological distance in value creation
Management Decision
August 2015
Are service marketing models really used in modern practice?
Journal of Service Management
June 2015
Service productivity as mutual learning
International Journal of Quality and Service Sciences
June 2015
Consumer dominant value creation
European Journal of Marketing
April 2015
Reverse use of customer data: implications for service-based business models
Journal of Services Marketing
October 2014
Consumer willingness to communicate in a second language
Management Decision
June 2014
Design for Value Co-Creation: Exploring Synergies Between Design for Service and Servic...
Service Science
June 2014
The hybrid consumer: exploring hybrid consumption behaviour
Management Decision
November 2013
The emergence of the new service marketing: Nordic School perspectives
Journal of Service Management
August 2012