Christian Grönroos

  • Hanken Svenska Handelshogskolan

My co-authors include

Bo Edvardsson
PhD Hannele Kauppinen-Räisänen
Professor Leigh Sparks

My Publications

Viewpoint: service marketing research priorities: service and marketing

  • Journal of Services Marketing
  • April 2020

Reforming public services: does service logic have anything to offer?

  • Public Management Review
  • October 2018

Accelerating employee-related scholarship in service management

  • Journal of Service Management
  • October 2017

On value, value creation and value co-creation in service

  • Journal of Creating Value
  • October 2017

Does communicating the customer’s resource integrating role improve or diminish value p...

  • Journal of Service Management
  • August 2017

Christian Grönroos: I did it my way

  • Journal of Historical Research in Marketing
  • August 2017

Relationship marketing readiness: theoretical background and measurement directions

  • Journal of Services Marketing
  • May 2017

Communication-in-use: customer-integrated marketing communication

  • European Journal of Marketing
  • April 2017

Internationalization strategies for services: a retrospective

  • Journal of Services Marketing
  • April 2016

Relationality in the service logic of value creation

  • Journal of Services Marketing
  • September 2015

The role of psychological distance in value creation

  • Management Decision
  • August 2015

Are service marketing models really used in modern practice?

  • Journal of Service Management
  • June 2015

Service productivity as mutual learning

  • International Journal of Quality and Service Sciences
  • June 2015

Consumer dominant value creation

  • European Journal of Marketing
  • April 2015

Reverse use of customer data: implications for service-based business models

  • Journal of Services Marketing
  • October 2014

Consumer willingness to communicate in a second language

  • Management Decision
  • June 2014

Design for Value Co-Creation: Exploring Synergies Between Design for Service and Servic...

  • Service Science
  • June 2014

The hybrid consumer: exploring hybrid consumption behaviour

  • Management Decision
  • November 2013

The emergence of the new service marketing: Nordic School perspectives

  • Journal of Service Management
  • August 2012