What is it about?

We analyze role of health e-mavens, which are a particular type of influencers that possesses expertise and online social influence and illustrate possible benefits of their impact on other to the different parties involved and affected by this phenomenon.

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Why is it important?

Digitalization is transforming the way of obtaining medical advice and treatment and the Internet has become a key source for the seeking of healthcare information


We hope that this article is the first of many to close the gap on the importance of "incluencers" in a social media context.

Universidad Autonoma de Madrid

Read the Original

This page is a summary of: Are Health e-Mavens the New Patient Influencers?, Frontiers in Psychology, April 2020, Frontiers,
DOI: 10.3389/fpsyg.2020.00779.
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