What is it about?
This paper explores the way executives think about internationalisation, specifically how they form a picture of the connections between the various elements in a decision to enter a foreign market. We use rich evidence from a decision group within a mining firm entering a distant and challenging country.
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Why is it important?
This is important as too often we assume a singular, rational assessment is behind any multinational's choices. However, decision-makers are much more complex and variable than that.
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This page is a summary of: Managerial cognition and internationalization, Journal of International Business Studies, May 2015, Nature, DOI: 10.1057/jibs.2015.9.
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