What is it about?

Many fashion retailers are putting software on their website that predicts your body shape and size based on a few pieces of information you add. While this sounds good, we discovered that between them, there is very little common information used. What's more these platforms have limited theory linking them to how the clothes are designed and made for the human body. These platforms have tremendous potential, but at the moment they are not fit for purpose.

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Why is it important?

This paper provides exemplary insight into the current state of online virtual fit, exposing current challenges and future directions for the technology. As a pioneering study, this paper is the first academic assessment of Virtual Fit from the perspectives of 3D Body Scanning, User Preference, and Anthropometric/ Ergonomic Theory. New research opens new paradigms through the issues addressed within these pages that shall direct multiple studies academia and industry needs now more than ever.


I am proud to be associated with this paper because it breaks the spell on these virtual fit platforms' authority. It also paves the way for existing research in service design and human factors, particularly relating to 3D Body Scanning.

Dr Christopher J. Parker
Loughborough University

Read the Original

This page is a summary of: Online Virtual Fit is not yet Fit for Purpose: An Analysis of Fashion e-Commerce Interfaces, October 2017, Hometrica Consulting,
DOI: 10.15221/17.210.
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