Infotransformation of Markets

  • Introduction to the Special Issue on Marketing and Information Technology
  • Detlev Zwick, Nikhilesh Dholakia
  • Journal of Macromarketing, December 2008, SAGE Publications
  • DOI: 10.1177/0276146708325381

Macro-level Perspectives on how Information Technologies are transforming Markets, Consumptionscapes

What is it about?

Here, Detlev Zwick and Nikhilesh Dholakia assemble, edit and present a pioneering set of select papers that provide incisive insights into now information and communication technologies (ICTs) are transforming consumptionscapes and marketscapes.

Why is it important?

While this editorial introduction to the special issue of "Journal of Macromarketing" (JMK) has received good visibility, certain articles in this special issue have received very wide attention. In this sense, this special issue project was a great success, and we want to thank the then-JMK editor Professor Sanford "Sandy" Grossbart, University of Nebraska, for urging us to undertake the development of this special issue.

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The following have contributed to this page: Dr Nikhilesh Dholakia