What is it about?

Metaverse is the new digital marketing universe, where we as consumers go around as avatars and can enjoy the 3D experience, especially when we have our Virtual Reality headset on, which allow us to experience, train or learn in a new and fascinating 3D way.

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This page is a summary of: Metaverse – the new marketing universe, Journal of Business Strategy, March 2022, Emerald, DOI: 10.1108/jbs-01-2022-0014.
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