What is it about?

The COVID-19 pandemic has presented unprecedented challenges to businesses worldwide, and corporate social responsibility (CSR) has become increasingly important during this time. This research focuses on firms that previously manufactured perfume or alcoholic beverages but pivoted to produce and donate hand sanitizers during the pandemic. The research examines how CSR activities and dynamic capabilities of these organizations played a role in their ability to adapt to the changing market demands and contribute to the society. The findings can provide valuable insights into how firms can leverage their CSR initiatives and dynamic capabilities to respond effectively to crises and contribute to the common good. This research has important implications for organizations seeking to be socially responsible and agile during challenging times.

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Why is it important?

The above research is important because it sheds light on the role of corporate social responsibility (CSR) activities and dynamic capabilities of organizations during the COVID-19 pandemic. Firms that previously manufactured perfume or alcoholic beverages pivoted to producing and donating hand sanitizers, which has had significant social and economic impacts. This research explores how CSR initiatives and dynamic capabilities played a role in the firms' ability to respond to the pandemic and contribute to society. The findings of this research can inform the development of effective CSR strategies and dynamic capabilities that enable organizations to be agile and socially responsible during times of crisis. This research has significant implications for the management and operations of businesses seeking to contribute to the common good and be socially responsible.


I wrote this during the lockdown and when the whole world witnessed the worst crisis in recent times. The adaptation by these industries are interesting and it is in fact my first research article publication, so I really enjoyed it!

Quazi Tafsirul Islam
North South University

Read the Original

This page is a summary of: Corporate social responsibility in the wake of COVID-19: multiple cases of social responsibility as an organizational value, Society and Business Review, July 2021, Emerald, DOI: 10.1108/sbr-09-2020-0113.
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