What is it about?
This paper examines how hosts’ profile photos—specifically, gender, facial expression and the presence of sunglasses—affect guests’ intentions to trust and book. Females were rated more favourably than males. Smiling and wearing sunglasses also turned out to be effective.
Photo by Stephanie Hau on Unsplash
Why is it important?
The paper breaks new ground by challenging the conventional wisdom of avoiding dark glasses on profile photos, when the purpose is to foster trust among strangers.
Read the Original
This page is a summary of: Put on your sunglasses and smile: The secret of Airbnb hosts’ profile photos?, International Journal of Hospitality Management, May 2022, Elsevier, DOI: 10.1016/j.ijhm.2022.103219.
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