Integrating social media marketing in the marketing mix.
Photo by William Iven on Unsplash
What is it about?
This article describes the value of social media tactics embedded within a broader campaign utilisng more traditional marketing activities.
Why is it important?
This article presents the results of one of the first major social media-based campaigns on the scholarly communications industry, achieving significant market awareness and engagement.
The following have contributed to this page: David Sommer, Charlie Rapple, Mr Richard D Ridge, Melinda Kenneway, Louise Russell, and Mrs Charlotte Arbuthnott