What is it about?
This article describes the value of social media tactics embedded within a broader campaign utilisng more traditional marketing activities.
Photo by William Iven on Unsplash
Why is it important?
This article presents the results of one of the first major social media-based campaigns on the scholarly communications industry, achieving significant market awareness and engagement.
Read the Original
This page is a summary of: Integrating social media in the marketing mix: the case ofBest Practice, Learned Publishing, January 2012, Wiley, DOI: 10.1087/20120103.
You can read the full text:
The following have contributed to this page