What is it about?
The hospitality industry is growing all over the world these days. We have analyzed what customers like and due to which reasons they visit the same restuarant repeatedly.
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Why is it important?
Our research shows a developing country perspective regarding customers' loyalty towards hospitality industry. Furthermore, it proposes a unique integrated framework of variables studied the first time.
Perspectives
It is the honor for me to write this article with my own teachers. I have learned a lot while working on this paper. This article helps hospitality industry's stakeholders to design useful strategies to get customers' loyalty.
ALLAH WASAYA
COMSATS University Islamabad, Pakistan
Read the Original
This page is a summary of: Drivers of customer loyalty and word of mouth intentions: moderating role of interactional justice, Journal of Hospitality Marketing & Management, May 2018, Taylor & Francis,
DOI: 10.1080/19368623.2018.1469447.
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