All Stories

  1. What do prospective students look for in higher degrees by research? A scale development study

    Article • Journal of Marketing for HIGHER EDUCATION, October 2019, Taylor & Francis

    ALLAH WASAYA, Mr Muhammad Abid Saleem

  2. Getting customers' loyalty in the hospitality industry

    Article • Journal of Hospitality Marketing & Management, May 2018, Taylor & Francis

    Mr Muhammad Abid Saleem, ALLAH WASAYA

  3. Market segmentation based on eco-socially conscious consumers’ behavioral intentions: evidence from an emerging economy

    Article • Journal of Cleaner Production, May 2018, Elsevier

    Mr Muhammad Abid Saleem

  4. Predictors of Organizational Commitment in Public Sector Hospitals of Pakistan—A Moderated Mediation Study

    Article • Journal of Health Management, April 2018, SAGE Publications

    Mr Muhammad Abid Saleem

  5. Precursory effects on entrepreneurial behaviour in the agri-food industry

    Article • Journal of Entrepreneurship in Emerging Economies, March 2018, Emerald

    Mr Muhammad Abid Saleem

  6. Climate change behaviors related to purchase and use of personal cars: Development and validation of eco-socially conscious consumer behavior scale

    Article • Transportation Research Part D Transport and Environment, March 2018, Elsevier

    Mr Muhammad Abid Saleem

  7. Impact of service quality and trust on repurchase intentions – the case of Pakistan airline industry

    Article • Asia Pacific Journal of Marketing and Logistics, November 2017, Emerald

    Mr Muhammad Abid Saleem

  8. Determinants of Frozen Food Purchase Intentions : Insights from a Developing Country

    Article • Indian Journal of Marketing, July 2017, Associated Management Consultants, PVT., Ltd.

    Mr Muhammad Abid Saleem

  9. Predictors of customer loyalty in the Pakistani banking industry: a moderated-mediation study

    Article • The International Journal of Bank Marketing, May 2016, Emerald

    Mr. Muhammad A A Saleem, Mr Muhammad Abid Saleem