All Stories

  1. What do prospective students look for in higher degrees by research? A scale development study

    Article • Journal of Marketing for HIGHER EDUCATION, October 2019, Taylor & Francis

    ALLAH WASAYA, Mr Muhammad Abid Saleem

  2. Getting customers' loyalty in the hospitality industry

    Article • Journal of Hospitality Marketing & Management, May 2018, Taylor & Francis

    Mr Muhammad Abid Saleem, ALLAH WASAYA