What is it about?
Alan Bradshaw and Nik Dholakia, both admirers of the critically insightful contributions of A. Fuat Fırat to the field of marketing, were discussing how to bring Fuat’s work into greater light in the field. They decided to do an interview with A. Fuat Fırat, and this article is the result.
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Why is it important?
The interview shows the evolution of Fuat’s work but, more importantly, how – as a “forever outsider” – Fuat is able to offer incisive insights into marketing and consumption processes that mainstream authors are just not able to offer.
Read the Original
This page is a summary of: Outsider's insights: (mis)understanding A. Fuat Fırat on consumption, markets and culture, Consumption Markets & Culture, December 2011, Taylor & Francis,
DOI: 10.1080/10253866.2011.637751.
You can read the full text:
Resources
Treasure Trove of "Outsider's Insights"
Alan Bradshaw manages this blog at Royal Holloway College, University of London. It is a veritable treasure trove of incisively critical insights into marketing and consumption processes.
A. Fuat FIRAT: Post-2005 CV
A. Fuat FIRAT: This link provides a post-2005 CV of the scholar featured in this article.
A. Fuat FIRAT: Launch of a new critical perspectives collaborative
The kind of ideas discussed in this CMC article continue to get solid support from Dr. A. Fuat FIRAT and his colleagues.
A. Fuat FIRAT: The seminal "Consuming People" book
Together with Nikhilesh Dholakia, A. Fuat FIRAT wrote the book "Consuming People" which has been influential across multiple social science fields and humanities. The book is available in Paperback as well as Amazon Kindle editions.
A. Fuat FIRAT: Pioneering look at postmodernity and consumption
A. Fuat FIRAT was one of the earliest (most likely THE earliest) scholars in marketing who began to notice and interpret the postmodern aspects of contemporary consumption.
A. Fuat FIRAT: ResearchGate
This portal provides access to some of the published works of A. Fuat FIRAT.
A. Fuat FIRAT: Influential EJM article on Postmodern Marketing
This article is available via this Academia.edu download link.
A. Fuat FIRAT: List of some of his top publications, linked via Google Scholar
This Google Scholar link takes us to some of the most important published works of A. Fuat FIRAT.
Google Scholar Page: A. Fuat FIRAT
A pretty much complete list of Fuat's intellectual contributions available here...
Contributors
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