What is it about?
This paper applies Image Repair Strategies on a variety of corporations which faced different types of crises.
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Why is it important?
It helps to understand how organizations recover their corporate image after they experience a reputation crisis.
Read the Original
This page is a summary of: After the crisis: repairing a corporate image, Journal of Business Strategy, August 2019, Emerald, DOI: 10.1108/jbs-04-2019-0075.
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