What is it about?
This research paper deals with the importance attributed to different media, their usage and contribution as the information sources in the purchase of agri-inputs by Indian farmers.
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Why is it important?
Information is a productive resource, and this is more applicable in the case of agricultural production and marketing. An understanding of the extent of farmers’ search activity, the types of information sources and components they utilize, and the relative importance they place on different sources and information components can go a long way in developing effective marketing strategy. This study helps in doing so.
Read the Original
This page is a summary of: Use and Contribution of Information Sources in Buying Process of Agri-inputs by Farmers in India, Journal of Agricultural & Food Information, April 2015, Taylor & Francis, DOI: 10.1080/10496505.2015.1004070.
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