What is it about?
Cultivating and encouraging local small tourism enterprises (STEs) is considered an effective way to alleviate poverty. We classified small tourism entrepreneurs and examined determinants of their performance. A quota sampling survey of 273 entrepreneurs in five tourism communities within a scenic area known as Yuntai Mountain was conducted in 2016.
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Why is it important?
Three distinct small tourism entrepreneur segments were classified as independents, followers, and autodidacts. Each segment is worth helping but in different ways. Leadership, business skills, and innovation are key determinants of performance for all segments. Governmental support should be more visible, targeted, and recognized by locals.
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This page is a summary of: Targeted poverty alleviation in China: segmenting small tourism entrepreneurs and effectively supporting them, Journal of Sustainable Tourism, December 2018, Taylor & Francis,
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