All Stories

  1. Marketing and Data Science: Together the Future is Ours

    Article • GfK Marketing Intelligence Review, October 2016, De Gruyter

    Dr. John R Hauser, Pradeep Chintagunta

  2. Editorial—Marketing Science and Big Data

    Article • Marketing Science, May 2016, INFORMS

    Dr. John R Hauser, Pradeep Chintagunta

  3. Learning from Experience, Simply

    Article • Marketing Science, January 2015, INFORMS

    Dr. John R Hauser

  4. Website Morphing 2.0: Switching Costs, Partial Exposure, Random Exit, and When to Morph

    Article • Management Science, June 2014, INFORMS

    Dr. John R Hauser, Glen Urban

  5. Morphing Banner Advertising

    Article • Marketing Science, January 2014, INFORMS

    Dr Robert F Bordley, Dr. John R Hauser, Glen Urban

  6. Editorial—Marketing Science: A Strategic Review

    Article • Marketing Science, January 2013, INFORMS

    Dr. John R Hauser, Pradeep Chintagunta, Richard Staelin

  7. Active Machine Learning for Consideration Heuristics

    Article • Marketing Science, September 2011, INFORMS

    Dr. John R Hauser

  8. Rejoinder—Response to Comments on “Website Morphing”

    Article • Marketing Science, March 2009, INFORMS

    Dr. John R Hauser, Glen Urban