All Stories

  1. Website Morphing 2.0: Switching Costs, Partial Exposure, Random Exit, and When to Morph

    Article • Management Science, June 2014, INFORMS

    Dr. John R Hauser, Glen Urban

  2. Morphing Banner Advertising

    Article • Marketing Science, January 2014, INFORMS

    Dr Robert F Bordley, Dr. John R Hauser, Glen Urban

  3. Website Morphing

    Article • Marketing Science, March 2009, INFORMS

    Glen Urban

  4. Rejoinder—Response to Comments on “Website Morphing”

    Article • Marketing Science, March 2009, INFORMS

    Dr. John R Hauser, Glen Urban