All Stories

  1. Holistic effects of atmospheric cues

    Article • International Journal of Retail & Distribution Management, June 2015, Emerald

    Professor Andrew G Parsons

  2. Social engineering and social marketing: why is one “good” and the other “bad”?

    Article • Journal of Social Marketing, September 2014, Emerald

    Professor Andrew G Parsons, Dr Lukas Parker

  3. Corporate branding, emotional attachment and brand loyalty: the case of luxury fashion branding

    Article • Journal of Fashion Marketing and Management, September 2013, Emerald

    Professor Andrew G Parsons

  4. Changes in retail shopping behaviour in the aftermath of an earthquake

    Article • The International Review of Retail Distribution and Consumer Research, August 2013, Taylor & Francis

    Professor Andrew G Parsons

  5. Advertising regulation and market drivers

    Article • European Journal of Marketing, November 2012, Emerald

    Professor Andrew G Parsons

  6. Atmosphere in fashion stores: do you need to change?

    Article • Journal of Fashion Marketing and Management, September 2011, Emerald

    Professor Andrew G Parsons

  7. Market dominance, promotions, and shopping mall group performance

    Article • International Journal of Retail & Distribution Management, October 2004, Emerald

    Professor Andrew G Parsons

  8. Assessing the effectiveness of shopping mall promotions: customer analysis

    Article • International Journal of Retail & Distribution Management, February 2003, Emerald

    Professor Andrew G Parsons

  9. The Association Between Daily Weather and Daily Shopping Patterns

    Article • Australasian Marketing Journal, January 2001, Elsevier

    Professor Andrew G Parsons