Social engineering and social marketing: why is one “good” and the other “bad”?

Ann-Marie Kennedy, Andrew Parsons
  • Journal of Social Marketing, September 2014, Emerald
  • DOI: 10.1108/jsocm-01-2014-0006

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http://dx.doi.org/10.1108/jsocm-01-2014-0006

The following have contributed to this page: Professor Andrew G Parsons and Dr Lukas Parker