Corporate branding, emotional attachment and brand loyalty: the case of luxury fashion branding

Jing Theng So, Andrew Grant Parsons, Sheau‐Fen Yap
  • Journal of Fashion Marketing and Management, September 2013, Emerald
  • DOI: 10.1108/jfmm-03-2013-0032

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http://dx.doi.org/10.1108/jfmm-03-2013-0032

The following have contributed to this page: Professor Andrew G Parsons