Corporate branding, emotional attachment and brand loyalty: the case of luxury fashion branding

Jing Theng So, Andrew Grant Parsons, Sheau‐Fen Yap
  • Journal of Fashion Marketing and Management, September 2013, Emerald
  • DOI: 10.1108/jfmm-03-2013-0032

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

The following have contributed to this page: Professor Andrew G Parsons