All Stories

  1. About the authors

    Article • April 2026, Edward Elgar Publishing

    Dr Lukas Parker

  2. Acknowledgements

    Article • April 2026, Edward Elgar Publishing

    Dr Lukas Parker

  3. Behavioural models (conative models)

    Article • April 2026, Edward Elgar Publishing

    Dr Lukas Parker

  4. Capabilities models

    Article • April 2026, Edward Elgar Publishing

    Dr Lukas Parker

  5. Consumer behaviour theories

    Article • April 2026, Edward Elgar Publishing

    Dr Lukas Parker

  6. Emotional models (affective models)

    Article • April 2026, Edward Elgar Publishing

    Dr Lukas Parker

  7. Introduction: Theories and their uses in social marketing

    Article • April 2026, Edward Elgar Publishing

    Dr Lukas Parker

  8. Macro-social change models in social marketing

    Article • April 2026, Edward Elgar Publishing

    Dr Lukas Parker

  9. Multi-theory models

    Article • April 2026, Edward Elgar Publishing

    Dr Lukas Parker

  10. Participatory models

    Article • April 2026, Edward Elgar Publishing

    Dr Lukas Parker

  11. Preface

    Article • April 2026, Edward Elgar Publishing

    Dr Lukas Parker

  12. Rational and economic models (cognitive models)

    Article • April 2026, Edward Elgar Publishing

    Dr Lukas Parker

  13. Social Marketing and Behaviour Change

    Article • April 2026, Edward Elgar Publishing

    Dr Lukas Parker

  14. Social marketing and behaviour change: where to from here?

    Article • April 2026, Edward Elgar Publishing

    Dr Lukas Parker

  15. Social models

    Article • April 2026, Edward Elgar Publishing

    Dr Lukas Parker

  16. Strategic planning models

    Article • April 2026, Edward Elgar Publishing

    Dr Lukas Parker

  17. Systems and services models

    Article • April 2026, Edward Elgar Publishing

    Dr Lukas Parker

  18. Food packaging and labelling: Tensions and opportunities influencing consumer decisions

    Article • January 2026, Elsevier

    Dr Lukas Parker

  19. Food packaging design: a systems approach to sustainability, functionality, and aesthetics

    Article • January 2026, Elsevier

    Dr Lukas Parker

  20. Consumer perceptions of date labelling and storage advice and its relationship with food waste: A systematic scoping review of the academic & grey literature

    Article • Future Foods, June 2025, Elsevier

    Dr Lukas Parker

  21. Augmented reality in advertising

    Article • December 2024, Taylor & Francis

    Dr Lukas Parker

  22. There's an app for that!

    Article • December 2024, Taylor & Francis

    Dr Lukas Parker

  23. Fashionable altruism: the marketing of fashion-based social enterprise

    Article • Social Enterprise Journal, October 2024, Emerald

    Dr Lukas Parker

  24. Collective intelligence for fighting food waste: changing the way things are done with participatory design

    Article • Journal of Social Marketing, April 2024, Emerald

    Dr Lukas Parker

  25. An Integrated Model of the Sustainable Consumer

    Article • Sustainability, April 2024, MDPI AG

    Dr Lukas Parker

  26. Conveying COVID-19 Health Information with CALD Social Media Influencers: The Cultural Role of Brand Consistency and Relatability for Identity Authenticity

    Article • Journal of Intercultural Studies, March 2024, Taylor & Francis

    Dr Lukas Parker

  27. “What Are You Eating?” Is the Influence of Fortnite Streamers Expanding Beyond the Game?

    Article • Journal of Electronic Gaming and Esports, January 2024, Human Kinetics

    Dr Lukas Parker

  28. Emerging adult gamers and their diet – a socio-ecological approach to improve health behaviour

    Article • Journal of Social Marketing, November 2023, Emerald

    Dr Lukas Parker

  29. Beyond the Dark Arts: Advancing Marketing and Communication Theory and Practice

    Article • May 2023, World Scientific Pub Co Pte Lt

    Dr Lukas Parker

  30. Culture and Health Communication: Engaging Social Media Influencers to Reach Culturally and Linguistically Diverse Communities

    Article • May 2023, World Scientific Pub Co Pte Lt

    Dr Lukas Parker

  31. More than Just a Game: The Challenge of Changing Emerging Adult Behaviour by Marketing to Gamers

    Article • May 2023, World Scientific Pub Co Pte Lt

    Dr Lukas Parker

  32. Sustainability Chic and the Future of Fashion Marketing

    Article • May 2023, World Scientific Pub Co Pte Lt

    Dr Lukas Parker

  33. “What could masculinity be?”

    Article • February 2023, Taylor & Francis

    Dr Glen Donnar, Dr Lukas Parker

  34. Beyond the Dark Arts

    Article • February 2023, World Scientific Pub Co Pte Lt

    Dr Lukas Parker

  35. Entertaining information: Third-party influencers’ role in COVID-safety health communication

    Article • Media International Australia, February 2023, SAGE Publications

    Dr Lukas Parker

  36. Consumer Perceptions of Food Packaging in Its Role in Fighting Food Waste

    Article • Sustainability, January 2023, MDPI AG

    Dr Lukas Parker

  37. Interdisciplinary approaches to marketing for social impact

    Article • August 2022, Taylor & Francis

    Dr Lukas Parker

  38. The Routledge Companion to Marketing and Society

    Article • August 2022, Taylor & Francis

    Dr Lukas Parker

  39. The social impact of the relationship between marketing and society

    Article • August 2022, Taylor & Francis

    Dr Lukas Parker

  40. Improving the Health of Emerging Adult Gamers—A Scoping Review of Influences

    Article • Nutrients, May 2022, MDPI AG

    Dr Lukas Parker

  41. The search for scientific meaning in mindfulness research: Insights from a scoping review

    Article • PLOS One, May 2022, PLOS

    Dr Lukas Parker

  42. The Good, the Bad, and the Ugly: Food Packaging and Consumers

    Article • Sustainability, November 2021, MDPI AG

    Dr Lukas Parker

  43. The public health community's use of social media for policy advocacy: a scoping review and suggestions to advance the field

    Article • Public Health, September 2021, Elsevier

    Dr Lukas Parker

  44. Where Do Online Games Fit into the Health Behaviour Ecology of Emerging Adults: A Scoping Review

    Article • Nutrients, August 2021, MDPI AG

    Dr Lukas Parker

  45. 4 Ethical and Social Marketing in Asia: A Multi-Country Perspective

    Article • August 2021, De Gruyter

    Dr Lukas Parker

  46. Promoting healthy eating in the community sport setting: a scoping review

    Article • Health Promotion International, February 2021, Oxford University Press (OUP)

    Dr Lukas Parker

  47. The Wicked Problem of Packaging and Consumers: Innovative Approaches for Sustainability Research

    Article • January 2021, Springer Science + Business Media

    Dr Lukas Parker

  48. Guest editorial

    Article • Journal of Social Marketing, December 2020, Emerald

    Dr Lukas Parker, Professor NATALIA SZABLEWSKA

  49. Positive emotions in social marketing and social advertising using humour

    Article • November 2020, Edward Elgar Publishing

    Dr Lukas Parker

  50. Reinforcing the social in social marketing

    Article • November 2020, Edward Elgar Publishing

    Dr Lukas Parker

  51. Social Marketing and Advertising in the Age of Social Media

    Article • November 2020, Edward Elgar Publishing

    Dr Lukas Parker

  52. Social marketing frameworks

    Article • November 2020, Edward Elgar Publishing

    Dr Lukas Parker

  53. Social marketing with fear, guilt and shame

    Article • November 2020, Edward Elgar Publishing

    Dr Lukas Parker

  54. Social media mechanics and marketing strategy

    Article • November 2020, Edward Elgar Publishing

    Dr Lukas Parker

  55. Telling stories: the science of social media content

    Article • November 2020, Edward Elgar Publishing

    Dr Lukas Parker

  56. The Four Es: ingredients for successful social advertising

    Article • November 2020, Edward Elgar Publishing

    Dr Lukas Parker

  57. The use of emotions in social marketing and social advertising

    Article • November 2020, Edward Elgar Publishing

    Dr Lukas Parker

  58. Balancing benefits: evidence-based guidelines for school-banking programmes

    Article • International Journal of Bank Marketing, August 2020, Emerald

    Dr Lukas Parker

  59. A consumer definition of eco-friendly packaging

    Article • Journal of Cleaner Production, April 2020, Elsevier

    Dr Lukas Parker

  60. Enhancing cyber security behavior: an internal social marketing approach

    Article • Information and Computer Security, October 2019, Emerald

    Dr Lukas Parker

  61. The Role of Creativity in a Digital World: Advertising Practitioner Views from China

    Article • January 2019, Springer Science + Business Media

    Dr Lukas Parker

  62. Advertising effects? An elemental experiment

    Article • Australasian Marketing Journal, October 2018, Elsevier

    Dr Lukas Parker

  63. PW 1397 Reducing distracted motorcycle driving in cambodia

    Article • September 2018, BMJ

    Dr Lukas Parker

  64. PW 1415 Students ‘walk this way’ safely to school

    Article • September 2018, BMJ

    Dr Lukas Parker

  65. Going with the flow

    Article • Journal of Social Marketing, July 2018, Emerald

    Dr Lukas Parker

  66. Evaluation of an integrated multisector campaign to increase child helmet use in Vietnam

    Article • Injury Prevention, November 2017, BMJ

    Dr Lukas Parker

  67. Global Advertising Practice in a Borderless World

    Article • July 2017, Taylor & Francis

    Dr Lukas Parker

  68. Family communication for the modern era

    Article • International Journal of Advertising and Marketing to Children, November 2015, Emerald

    Dr Lukas Parker, Dr Torgeir Aleti

  69. Consumer Socialisation in Vietnamese Families

    Article • International Journal of Advertising and Marketing to Children, June 2015, Emerald

    Dr Lukas Parker, Professor Linda Brennan, Dr Torgeir Aleti

  70. But I AM normal: safe? driving in Vietnam

    Article • Journal of Social Marketing, April 2015, Emerald

    Dr Lukas Parker, Professor Linda Brennan

  71. Social marketing

    Article • January 2015, Elsevier

    Dr Lukas Parker

  72. Fighting to eat healthfully: measurements of the military food environment

    Article • Journal of Social Marketing, September 2014, Emerald

    Dr Lukas Parker, Julia Carins

  73. Towards a reflexive turn: social marketing assemblages

    Article • Journal of Social Marketing, September 2014, Emerald

    Lauren Gurrieri, Dr Lukas Parker

  74. Social engineering and social marketing: why is one “good” and the other “bad”?

    Article • Journal of Social Marketing, September 2014, Emerald

    Professor Andrew G Parsons, Dr Lukas Parker

  75. Rethinking social marketing: towards a sociality of consumption

    Article • Journal of Social Marketing, September 2014, Emerald

    Dr Lukas Parker

  76. Beyond behaviour change: social marketing and social change

    Article • Journal of Social Marketing, September 2014, Emerald

    Dr Lukas Parker

  77. The taboo question

    Article • Journal of Social Marketing, July 2014, Emerald

    Dr Lukas Parker, Professor Linda Brennan

  78. Self expression versus the environment: attitudes in conflict

    Article • International Journal of Advertising and Marketing to Children, June 2014, Emerald

    Dr Lukas Parker, Professor Linda Brennan, Dr Torgeir Aleti

  79. Social Marketing and Behaviour Change

    Article • January 2014, Edward Elgar Publishing

    Dr Torgeir Aleti, Dr Lukas Parker

  80. Theories and their uses in social marketing

    Article • Edward Elgar Publishing

    Dr Torgeir Aleti, Dr Lukas Parker

  81. Socio-cultural ecological models

    Article • Edward Elgar Publishing

    Dr Torgeir Aleti, Dr Lukas Parker

  82. Social marketing and behaviour change: where to from here?

    Article • Edward Elgar Publishing

    Dr Torgeir Aleti, Dr Lukas Parker

  83. Social change models in social marketing

    Article • Edward Elgar Publishing

    Dr Torgeir Aleti, Dr Lukas Parker

  84. Rational economic models (cognitive models)

    Article • Edward Elgar Publishing

    Dr Torgeir Aleti, Dr Lukas Parker

  85. Multi-theory models

    Article • Edward Elgar Publishing

    Dr Torgeir Aleti, Dr Lukas Parker

  86. Emotional models (affective models)

    Article • Edward Elgar Publishing

    Dr Torgeir Aleti, Dr Lukas Parker

  87. Design Issues in Cross-Cultural Research

    Article • Nature

    Dr Torgeir Aleti, Dr Lukas Parker

  88. Behavioural models (conative models)

    Article • Edward Elgar Publishing

    Dr Torgeir Aleti, Dr Lukas Parker

  89. ‘Buying’ or ‘consumer’ behaviour decision models

    Article • Edward Elgar Publishing

    Dr Torgeir Aleti, Dr Lukas Parker