Current affiliation: Indian Institute of Management RaipurSubject: Business & ManagementPrimary location: India
Published in:Journal of Product & Brand ManagementPublication date:2013-02-22
Published in:The Marketing ReviewPublication date:2015-05-31
Published in:Journal of Consumer MarketingPublication date:2015-08-10
Haggling for price is central to the buying behavior of consumers in countries like India, China and the middle east.
We show that more than econom...
Published in:SSRN Electronic JournalPublication date:Not available
Published in:Journal of Targeting Measurement and Analysis for MarketingPublication date:2012-07-23
Published in:Journal of Targeting Measurement and Analysis for MarketingPublication date:2010-09-01