Evaluating Aaker's sources of brand equity and the mediating role of brand image

Manpreet Singh Gill, Jagrook Dawra
  • Journal of Targeting Measurement and Analysis for Marketing, September 2010, Nature Publishing Group
  • DOI: 10.1057/jt.2010.11

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http://dx.doi.org/10.1057/jt.2010.11

The following have contributed to this page: Dr Jagrook Dawra