All Stories

  1. The DART Perspective on Value Co-Creation between Frontline Employees and Internal Service Providers

    Article • SHS Web of Conferences, January 2018, EDP Sciences

    Dr Amjad Shamim

  2. Construction and validation of customer value co-creation attitude scale

    Article • Journal of Consumer Marketing, November 2017, Emerald

    Dr Pia A Albinsson, Dr Amjad Shamim

  3. An integrated model of corporate brand experience and customer value co-creation behaviour

    Article • International Journal of Retail & Distribution Management, February 2016, Emerald

    Dr Pia A Albinsson, Dr Amjad Shamim

  4. Extrinsic experiential value as an antecedent of customer citizenship behavior

    Article • August 2015, Institute of Electrical & Electronics Engineers (IEEE)

    Dr Amjad Shamim

  5. Impact of customer citizenship behavior on corporate brand experience

    Article • August 2015, Institute of Electrical & Electronics Engineers (IEEE)

    Dr Amjad Shamim

  6. Customer Participation in Value Co-Creation: Can it Develop Corporate Brand Experience?

    Article • Advanced Science Letters, May 2015, American Scientific Publishers

    Dr Amjad Shamim

  7. Studying the influence of entrepreneurial attributes, subjective norms and perceived desirability on entrepreneurial intentions

    Article • Journal of Entrepreneurship in Emerging Economies, March 2015, Emerald

    Dr Amjad Shamim, Mr Usman Yousaf

  8. Managing plant turnaround maintenance in Malaysian process-based industries: a study on centralisation, formalisation and plant technology

    Article • International Journal of Applied Management Science, January 2015, Inderscience Publishers

    Dr Amjad Shamim

  9. A critical model of brand experience consequences

    Article • Asia Pacific Journal of Marketing and Logistics, January 2013, Emerald

    Professor muhammad mohsin butt, Dr Amjad Shamim

  10. Creativity: a driving force behind yield management

    Article • International Journal of Economics and Business Research, January 2011, Inderscience Publishers

    Dr Amjad Shamim

  11. E-commerce from an Islamic perspective

    Article • Journal of Islamic Marketing, June 2010, Emerald

    Dr Amjad Shamim