Current affiliation: Universiti Malaysia SarawakSubject: Business & ManagementPrimary location: Malaysia
Published in:Asia Pacific Journal of Marketing and LogisticsPublication date:2013-01-07
The purpose of this paper is to explore the effects of Malaysian consumers' personal values and sales promotion preferences on their overall behavi...
Is there a relationship with purchase intention and frequency?
Published in:International Journal of Economics and Business ResearchPublication date:2012-01-01
Published in:Young Consumers Insight and Ideas for Responsible MarketersPublication date:2010-08-31
Published in:Journal of Islamic MarketingPublication date:2010-03-26
Published in:International Journal of Health Care Quality AssurancePublication date:2010-09-07
Published in:Australasian Marketing Journal (AMJ)Publication date:2011-05-01
Published in:Business Strategy SeriesPublication date:2010-03-16
Published in:Asia Pacific Journal of Marketing and LogisticsPublication date:2007-07-10
Published in:Procedia - Social and Behavioral SciencesPublication date:2010-01-01
Published in:International Journal of Research Studies in ManagementPublication date:2012-01-25