All Stories

  1. Ambience and social interaction effects on customer patronage of traditional coffeehouses: Insights from kopitiams

    Article • Journal of Hospitality Marketing & Management, April 2019, Taylor & Francis

    Jee Teck Weng, Elena Chai

  2. Strategic brand management for higher education institutions with graduate degree programs: empirical insights from the higher education marketing mix

    Article • Journal of Strategic Marketing, July 2018, Taylor & Francis

    Jee Teck Weng

  3. Personal values and sales promotion preferences

    Article • Asia Pacific Journal of Marketing and Logistics, January 2013, Emerald

    Jee Teck Weng, Ernest Cyril de Run