All Stories

  1. How Brand Love Affects Disability Acceptance and Uniqueness in the Metaverse

    Article • Journal of Consumer Behaviour, October 2026, Wiley

    Dr. Zahy B Ramadan

  2. Inclusive metaverse services: how desired self-identity shapes service evaluations and disability acceptance

    Article • Journal of Services Marketing, April 2026, Emerald

    Dr. Zahy B Ramadan

  3. A Comparative Study of the Microblogging Platforms X and Threads from a GenAI Context

    Article • Marketing Intelligence & Planning, December 2025, Emerald

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  4. Virtual fashion shows and generational disparities

    Article • International Journal of Fashion Design Technology and Education, April 2025, Taylor & Francis

    Dr. Zahy B Ramadan

  5. AI Avatars and Co-Creation in the Metaverse

    Article • Consumer Behavior in Tourism and Hospitality, January 2025, Emerald

    Dr. Zahy B Ramadan

  6. The influence of inclusive beauty brands on people with physical disabilities

    Article • International Journal of Consumer Studies, January 2025, Wiley

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  7. Exploring the Phenomenon of Virtual Influencers

    Article • Journal of Advertising, September 2024, Taylor & Francis

    Dr. Zahy B Ramadan

  8. Brands using generative AI on the metaverse

    Article • Psychology and Marketing, August 2024, Wiley

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  9. Soulbound Tokens (SBT)

    Article • Qualitative Market Research An International Journal, July 2024, Emerald

    Dr. Zahy B Ramadan

  10. Towards an inclusive Metaverse: Maneuvering between acceptance of disability and need for uniqueness

    Article • Journal of Research in Interactive Marketing, July 2024, Emerald

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  11. Love Me, Love Me Not: The Counterintuitive Relationships in Social Networking Sites

    Article • January 2024, Springer Science + Business Media

    Dr. Zahy B Ramadan

  12. Digital Luxury Fashion Shows

    Article • January 2024, Springer Science + Business Media

    Dr. Zahy B Ramadan

  13. Amazon Explore and customized livestreaming services

    Article • Qualitative Market Research An International Journal, June 2023, Emerald

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  14. Typology of e-commerce shoppers

    Article • Qualitative Market Research An International Journal, March 2023, Emerald

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  15. Marketing in the metaverse era

    Article • Virtual Reality, March 2023, Springer Science + Business Media

    Dr. Zahy B Ramadan

  16. Zomato

    Article • Emerald Emerging Markets Case Studies, March 2023, Emerald

    Dr. Zahy B Ramadan

  17. Engaging with omnichannel brands

    Article • Retail and Distribution Management, November 2022, Emerald

    Dr. Zahy B Ramadan, Dr Omar S. Itani

  18. Computer-Generated Influencers

    Article • Marketing Intelligence & Planning, April 2022, Emerald

    Dr. Zahy B Ramadan

  19. Exploring the fake news experience in the marketing context

    Article • Journal of Consumer Marketing, April 2022, Emerald

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  20. Online food aggregators

    Article • International Journal of Consumer Studies, November 2021, Wiley

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  21. The examination of Amazon's captive relationship strategy

    Article • Journal of Retailing and Consumer Services, September 2021, Elsevier

    Dr. Zahy B Ramadan

  22. Luxury fashion start-up brands' digital strategies with female Gen Y

    Article • Journal of Fashion Marketing and Management An International Journal, June 2021, Emerald

    Dr. Zahy B Ramadan

  23. How Amazon Prime membership reinforces impulsive buying behavior

    Article • Journal of Consumer Behaviour, May 2021, Wiley

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  24. How Alexa is redefining companionship and interdependence for people with special needs

    Article • Psychology and Marketing, December 2020, Wiley

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  25. Viability of Amazon’s driven innovations

    Article • Journal of Retailing and Consumer Services, March 2020, Elsevier

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  26. The examination of self-service replenishing solutions' potential

    Article • International Journal of Web Based Communities, January 2020, Inderscience Publishers

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  27. Influencing the influencers: the case of retailers' social shopping platforms

    Article • International Journal of Web Based Communities, January 2020, Inderscience Publishers

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  28. Brand-Brand Relationship

    Article • Journal of Brand Management, July 2019, Springer Science + Business Media

    Dr. Zahy B Ramadan

  29. The democratization of intangible luxury

    Article • Marketing Intelligence & Planning, May 2019, Emerald

    Dr. Zahy B Ramadan

  30. The examination of virtual reality

    Article • Journal of Retailing and Consumer Services, May 2019, Elsevier

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  31. Customers' need for uniqueness in social network sites

    Article • Journal of Business Research, April 2019, Elsevier

    Dr. Zahy B Ramadan

  32. Amazon's approach to consumers’ usage of the Dash button

    Article • Journal of Retailing and Consumer Services, March 2019, Elsevier

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  33. Shopping through Interactive Voice Assistants

    Article • January 2019, Springer Science + Business Media

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  34. The effect of e-retailers' innovations on shoppers' impulsiveness and addiction in web-based communities: the case of Amazon's Prime Now

    Article • International Journal of Web Based Communities, January 2019, Inderscience Publishers

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  35. The impact of brand and social network relationships on Facebook advertising

    Article • European Journal of Marketing, June 2018, Emerald

    Dr. Zahy B Ramadan, Vesna Zabkar

  36. Typology of social media followers: the case of luxury brands

    Article • Marketing Intelligence & Planning, May 2018, Emerald

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  37. The gamification of trust: the case of China’s “social credit”

    Article • Marketing Intelligence & Planning, February 2018, Emerald

    Dr. Zahy B Ramadan

  38. Customers’ Saturation in Online Brand Communities

    Article • November 2017, IntechOpen

    Dr. Zahy B Ramadan

  39. How the Amazon dash button is altering consumer buying patterns

    Article • Journal of Retailing and Consumer Services, November 2017, Elsevier

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  40. Examining the dilution of the consumer-brand relationship on Facebook: the saturation issue

    Article • Qualitative Market Research An International Journal, June 2017, Emerald

    Dr. Zahy B Ramadan

  41. Fashionable Stereotypes and Evolving Trends in the United Arab Emirates

    Article • Customer Needs and Solutions, May 2017, Springer Science + Business Media

    Dr. Zahy B Ramadan

  42. The Pokemonisation of the first moment of truth

    Article • International Journal of Web Based Communities, January 2017, Inderscience Publishers

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  43. The advent of the social moment of truth in online communities

    Article • International Journal of Web Based Communities, January 2017, Inderscience Publishers

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  44. The Pokémonisation of the first moment of truth

    Article • International Journal of Web Based Communities, January 2017, Inderscience Publishers

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  45. Social Media and Branding in Asia: Threats and Opportunities

    Article • January 2017, Nature

    Dr. Zahy B Ramadan

  46. Understanding Online Brand Relationships in Western Asia: The Case of Lebanon and Saudi Arabia

    Article • January 2017, Nature

    Dr. Zahy B Ramadan

  47. The advent of the 'social moment of truth' in online communities

    Article • International Journal of Web Based Communities, January 2017, Inderscience Publishers

    Prof. Maya F. Farah, Dr. Zahy B Ramadan

  48. An adapted TPB approach to consumers’ acceptance of service-delivery drones

    Article • Technology Analysis and Strategic Management, October 2016, Taylor & Francis

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  49. Saturated Nation in Social Networking Sites; An Examination of the Negative Effect of Facebook’s Brand Communities on Brand-Consumer Relationship

    Article • January 2016, Springer Science + Business Media

    Dr. Zahy B Ramadan