All Stories

  1. The role of generative AI in shaping consumer–brand relationships: a comparative study of the microblogging platforms X and threads

    Article • Marketing Intelligence & Planning, December 2025, Emerald

    Dr. Zahy B Ramadan

  2. Virtual fashion shows and generational disparities

    Article • International Journal of Fashion Design Technology and Education, April 2025, Taylor & Francis

    Dr. Zahy B Ramadan

  3. AI Avatars and Co-Creation in the Metaverse

    Article • Consumer Behavior in Tourism and Hospitality, January 2025, Emerald

    Dr. Zahy B Ramadan

  4. The influence of inclusive beauty brands on people with physical disabilities

    Article • International Journal of Consumer Studies, January 2025, Wiley

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  5. Exploring the Phenomenon of Virtual Influencers

    Article • Journal of Advertising, September 2024, Taylor & Francis

    Dr. Zahy B Ramadan

  6. Brands using generative AI on the metaverse

    Article • Psychology and Marketing, August 2024, Wiley

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  7. Soulbound Tokens (SBT)

    Article • Qualitative Market Research An International Journal, July 2024, Emerald

    Dr. Zahy B Ramadan

  8. Towards an inclusive Metaverse: Maneuvering between acceptance of disability and need for uniqueness

    Article • Journal of Research in Interactive Marketing, July 2024, Emerald

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  9. Love Me, Love Me Not: The Counterintuitive Relationships in Social Networking Sites

    Article • January 2024, Springer Science + Business Media

    Dr. Zahy B Ramadan

  10. Digital Luxury Fashion Shows

    Article • January 2024, Springer Science + Business Media

    Dr. Zahy B Ramadan

  11. Amazon Explore and customized livestreaming services

    Article • Qualitative Market Research An International Journal, June 2023, Emerald

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  12. Typology of e-commerce shoppers

    Article • Qualitative Market Research An International Journal, March 2023, Emerald

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  13. Marketing in the metaverse era

    Article • Virtual Reality, March 2023, Springer Science + Business Media

    Dr. Zahy B Ramadan

  14. Zomato

    Article • Emerald Emerging Markets Case Studies, March 2023, Emerald

    Dr. Zahy B Ramadan

  15. Engaging with omnichannel brands

    Article • Retail and Distribution Management, November 2022, Emerald

    Dr. Zahy B Ramadan, Dr Omar S. Itani

  16. Computer-Generated Influencers

    Article • Marketing Intelligence & Planning, April 2022, Emerald

    Dr. Zahy B Ramadan

  17. Exploring the fake news experience in the marketing context

    Article • Journal of Consumer Marketing, April 2022, Emerald

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  18. Online food aggregators

    Article • International Journal of Consumer Studies, November 2021, Wiley

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  19. The examination of Amazon's captive relationship strategy

    Article • Journal of Retailing and Consumer Services, September 2021, Elsevier

    Dr. Zahy B Ramadan

  20. Luxury fashion start-up brands' digital strategies with female Gen Y

    Article • Journal of Fashion Marketing and Management An International Journal, June 2021, Emerald

    Dr. Zahy B Ramadan

  21. How Amazon Prime membership reinforces impulsive buying behavior

    Article • Journal of Consumer Behaviour, May 2021, Wiley

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  22. How Alexa is redefining companionship and interdependence for people with special needs

    Article • Psychology and Marketing, December 2020, Wiley

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  23. Viability of Amazon’s driven innovations

    Article • Journal of Retailing and Consumer Services, March 2020, Elsevier

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  24. The examination of self-service replenishing solutions' potential

    Article • International Journal of Web Based Communities, January 2020, Inderscience Publishers

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  25. Influencing the influencers: the case of retailers' social shopping platforms

    Article • International Journal of Web Based Communities, January 2020, Inderscience Publishers

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  26. Brand-Brand Relationship

    Article • Journal of Brand Management, July 2019, Springer Science + Business Media

    Dr. Zahy B Ramadan

  27. The democratization of intangible luxury

    Article • Marketing Intelligence & Planning, May 2019, Emerald

    Dr. Zahy B Ramadan

  28. The examination of virtual reality

    Article • Journal of Retailing and Consumer Services, May 2019, Elsevier

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  29. Customers' need for uniqueness in social network sites

    Article • Journal of Business Research, April 2019, Elsevier

    Dr. Zahy B Ramadan

  30. Amazon's approach to consumers’ usage of the Dash button

    Article • Journal of Retailing and Consumer Services, March 2019, Elsevier

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  31. Shopping through Interactive Voice Assistants

    Article • January 2019, Springer Science + Business Media

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  32. The effect of e-retailers' innovations on shoppers' impulsiveness and addiction in web-based communities: the case of Amazon's Prime Now

    Article • International Journal of Web Based Communities, January 2019, Inderscience Publishers

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  33. The impact of brand and social network relationships on Facebook advertising

    Article • European Journal of Marketing, June 2018, Emerald

    Dr. Zahy B Ramadan, Vesna Zabkar

  34. Typology of social media followers: the case of luxury brands

    Article • Marketing Intelligence & Planning, May 2018, Emerald

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  35. The gamification of trust: the case of China’s “social credit”

    Article • Marketing Intelligence & Planning, February 2018, Emerald

    Dr. Zahy B Ramadan

  36. Customers’ Saturation in Online Brand Communities

    Article • November 2017, IntechOpen

    Dr. Zahy B Ramadan

  37. How the Amazon dash button is altering consumer buying patterns

    Article • Journal of Retailing and Consumer Services, November 2017, Elsevier

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  38. Examining the dilution of the consumer-brand relationship on Facebook: the saturation issue

    Article • Qualitative Market Research An International Journal, June 2017, Emerald

    Dr. Zahy B Ramadan

  39. Fashionable Stereotypes and Evolving Trends in the United Arab Emirates

    Article • Customer Needs and Solutions, May 2017, Springer Science + Business Media

    Dr. Zahy B Ramadan

  40. The Pokemonisation of the first moment of truth

    Article • International Journal of Web Based Communities, January 2017, Inderscience Publishers

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  41. The advent of the social moment of truth in online communities

    Article • International Journal of Web Based Communities, January 2017, Inderscience Publishers

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  42. The Pokémonisation of the first moment of truth

    Article • International Journal of Web Based Communities, January 2017, Inderscience Publishers

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  43. Social Media and Branding in Asia: Threats and Opportunities

    Article • January 2017, Nature

    Dr. Zahy B Ramadan

  44. Understanding Online Brand Relationships in Western Asia: The Case of Lebanon and Saudi Arabia

    Article • January 2017, Nature

    Dr. Zahy B Ramadan

  45. The advent of the 'social moment of truth' in online communities

    Article • International Journal of Web Based Communities, January 2017, Inderscience Publishers

    Prof. Maya F. Farah, Dr. Zahy B Ramadan

  46. An adapted TPB approach to consumers’ acceptance of service-delivery drones

    Article • Technology Analysis and Strategic Management, October 2016, Taylor & Francis

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  47. Saturated Nation in Social Networking Sites; An Examination of the Negative Effect of Facebook’s Brand Communities on Brand-Consumer Relationship

    Article • January 2016, Springer Science + Business Media

    Dr. Zahy B Ramadan