What is it about?
Following the changes in consumer behavior in the hospitality industry due to the Covid-19 pandemic, Amazon launched “Explore”, an interactive livestreaming customized service that connects users with hosts worldwide, allowing them to discover a vast array of experiences from the comfort of their homes. This study assesses the effects of Explore on the hospitality and tourism industries.
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Why is it important?
The study puts forth the coopetition that could emanate from the inter-relationship between the Amazon Explore platform and the hospitality industry if the two were to cooperate even beyond the context of global pandemics. Indeed, Explore has gained awareness and trial and could be a sustainable ongoing business especially among those with financial and other types of limitations that could hinder their travelling propensity.
Perspectives
The findings of this study showed that the pandemic has drastically changed the way consumers find, evaluate and undergo experiences in the tourism industry. The study put forth the coopetition that could emanate from the inter-relationship between the Explore platform and the hospitality industry if the two were to cooperate. Indeed, this coopetition can result in mutually beneficial and profitable outcomes for both Amazon and worldwide hospitality businesses beyond the context of global pandemics.
Dr. Zahy B Ramadan
Lebanese American University
Read the Original
This page is a summary of: Boosting customized and personalized interactive livestreaming experiences. Is Amazon Explore competing or complementing the hospitality industry?, Qualitative Market Research An International Journal, June 2023, Emerald,
DOI: 10.1108/qmr-12-2021-0148.
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