What is it about?
The growth of new technological innovations has given rise to a highly digitized retailing world that is redefining the consumer purchase journey. Innovations, such as Amazon’s Alexa, Dash-buttons (physical and virtual), and Spark, have indeed led to the creation of an Omni-channel journey that reshaped the shopping experience. Such tech-disruptions are likely to have a significant bearing on shoppers, brands and retailers, which is expected to vary between the short and the long-term.
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Why is it important?
The findings show that while retailers’ tech-driven solutions would increase shoppers’ impulsiveness, and hence sales, their continued interaction with such purchasing solutions would decline over time, making the overall innovation cycle much shorter.
Read the Original
This page is a summary of: Viability of Amazon’s driven innovations targeting shoppers’ impulsiveness, Journal of Retailing and Consumer Services, March 2020, Elsevier,
DOI: 10.1016/j.jretconser.2019.101973.
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