All Stories

  1. Active and Passive Facebook Use and Associated Costly Off-line Helping Behavior

    Article • Psychological Reports, July 2019, SAGE Publications

    Yu-Leung Ng

  2. Toward an evolutionary perspective on social media use for cooperation.

    Article • Evolutionary Behavioral Sciences, May 2019, American Psychological Association (APA)

    Yu-Leung Ng

  3. The Human Alarm System for Sensational News, Online News Headlines, and Associated Generic Digital Footprints: A Uses and Gratifications Approach

    Article • Communication Research, August 2018, SAGE Publications

    Yu-Leung Ng

  4. More than social–cultural influences: A research agenda for evolutionary perspectives on prosocial media effects.

    Article • Review of General Psychology, January 2016, American Psychological Association (APA)

    Yu-Leung Ng

  5. How Chinese young consumers respond to gendered advertisements

    Article • Young Consumers Insight and Ideas for Responsible Marketers, November 2014, Emerald

    Kara Chan, Yu-Leung Ng

  6. Do females in advertisements reflect adolescents’ ideal female images?

    Article • Journal of Consumer Marketing, May 2014, Emerald

    Kara Chan, Yu-Leung Ng

  7. What do adolescent girls learn about gender roles from advertising images?

    Article • Young Consumers Insight and Ideas for Responsible Marketers, November 2012, Emerald

    Kara Chan, Yu-Leung Ng

  8. Segmentation of Chinese adolescent girls using gender roles and ideal female images

    Article • Journal of Consumer Marketing, October 2012, Emerald

    Kara Chan, Yu-Leung Ng