How Chinese young consumers respond to gendered advertisements

Kara Chan, Yu Leung Ng, Jianqiong Liu
  • Young Consumers Insight and Ideas for Responsible Marketers, November 2014, Emerald
  • DOI: 10.1108/yc-09-2013-00398

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http://dx.doi.org/10.1108/yc-09-2013-00398

The following have contributed to this page: Kara Chan and Yu-Leung Ng