Segmentation of Chinese adolescent girls using gender roles and ideal female images

Kara Chan, Yu Leung Ng
  • Journal of Consumer Marketing, October 2012, Emerald
  • DOI: 10.1108/07363761211275027

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http://dx.doi.org/10.1108/07363761211275027

The following have contributed to this page: Kara Chan and Yu-Leung Ng