The EU's Digital Markets Act and its global businesses & competition to big tech companies

What is it about?

This publication examines the extraterritorial impact of the EU's Digital Markets Act (DMA) on Gulf-based e-commerce platforms, using Souq.com (now Amazon Middle East) as a case study. It explores how these companies adapt to DMA regulations on self-preferencing, data transparency, and market access, highlighting both challenges and opportunities in complying with global regulatory frameworks. The study emphasizes the importance of early compliance for maintaining competitive advantage and building consumer trust in an increasingly regulated digital marketplace.

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Photo by Campaign Creators on Unsplash

Photo by Campaign Creators on Unsplash

Why is it important?

This study is important because it examines how the EU’s Digital Markets Act (DMA) affects Gulf-based e-commerce companies, particularly through the case of Souq.com (now Amazon Middle East). As a global regulatory framework, the DMA has extraterritorial reach, meaning even non-EU companies must comply if they serve EU users. The research highlights the operational, financial, and strategic challenges these firms face in adapting to DMA requirements such as data transparency, fair competition, and third-party access. It also identifies opportunities, including enhanced consumer trust and improved market positioning. By analyzing Souq.com’s compliance journey, the study offers valuable insights for Gulf-based businesses navigating similar international regulations, emphasizing the importance of early compliance to remain competitive and build trust in an increasingly regulated digital economy.

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