Shidler Distinguished Professor of Marketing Stephen L Vargo

  • University of Hawaii at Manoa
  • Professor, Business & Management
  • United States

My co-authors include

Kaisa Koskela-Huotari
Paul P Maglio
Dr Yuri Seo

Find me at

My Publications

Converging on a New Theoretical Foundation for Selling

  • Journal of Marketing
  • March 2018

Conceptualizing Value: A Service-ecosystem View

  • Journal of Creating Value
  • October 2017

Triads

  • Marketing Theory
  • May 2017

Institutional Complexity as a Driver for Innovation in Service Ecosystems

  • Service Science
  • September 2016

Call for Papers—Service ScienceSpecial Issue: Service-Dominant Logic: Institutions, Ser...

  • Service Science
  • June 2016

The context of experience

  • Journal of Service Management
  • April 2015

Symbols in Value Co-creation

  • Marketing Theory
  • May 2014

Value Cocreation and Service Systems (Re)Formation: A Service Ecosystems View

  • Service Science
  • September 2012