Dr Yuri Seo

  • Victoria University of Wellington
  • Lecturer, Business & Management
  • New Zealand

My co-authors include

Paul P Maglio
Shidler Distinguished Professor of Marketing Stephen L Vargo

My Publications

eSports Practices

  • Journal of Consumer Culture
  • August 2016

Food consumption and marketing: turning toward Asia

  • Journal of Consumer Marketing
  • November 2015

Advancing research on computer game consumption: A future research agenda

  • Journal of Consumer Behaviour
  • October 2015

Researching Asian consumer culture in the global marketplace

  • Qualitative Market Research An International Journal
  • September 2015

Luxury brands and Multicultural Marketplaces

  • International Marketing Review
  • April 2015

Processing Fluency and Cultural Congruence in On-line Purchases

  • Marketing Letters
  • February 2015

Consumer Multicultural Orientation

  • European Management Journal
  • February 2015

Luxury Branding

  • Asia Pacific Journal of Marketing and Logistics
  • January 2015

Symbols in Value Co-creation

  • Marketing Theory
  • May 2014

eSports and Experience Economy

  • Journal of Marketing Management
  • October 2013

Narratives and Play in Computer Games

  • Journal of Consumer Behaviour
  • February 2012