All Stories

  1. eSports Practices

    Article • Journal of Consumer Culture, August 2016, SAGE Publications

    Dr Yuri Seo

  2. Food consumption and marketing: turning toward Asia

    Article • Journal of Consumer Marketing, November 2015, Emerald

    Dr Yuri Seo

  3. Advancing research on computer game consumption: A future research agenda

    Article • Journal of Consumer Behaviour, October 2015, Wiley

    Dr Yuri Seo

  4. Researching Asian consumer culture in the global marketplace

    Article • Qualitative Market Research An International Journal, September 2015, Emerald

    Dr Yuri Seo

  5. Luxury brands and Multicultural Marketplaces

    Article • International Marketing Review, April 2015, Emerald

    Dr Yuri Seo

  6. Processing Fluency and Cultural Congruence in On-line Purchases

    Article • Marketing Letters, February 2015, Springer Science + Business Media

    Dr Yuri Seo

  7. Consumer Multicultural Orientation

    Article • European Management Journal, February 2015, Elsevier

    Dr Yuri Seo

  8. Luxury Branding

    Article • Asia Pacific Journal of Marketing and Logistics, January 2015, Emerald

    Dr Yuri Seo

  9. Symbols in Value Co-creation

    Article • Marketing Theory, May 2014, SAGE Publications

    Dr Yuri Seo, Siegfried Centennial Chair of Marketing and Supply Chain Stephen L Vargo, Paul P Maglio

  10. eSports and Experience Economy

    Article • Journal of Marketing Management, October 2013, Taylor & Francis

    Dr Yuri Seo

  11. Narratives and Play in Computer Games

    Article • Journal of Consumer Behaviour, February 2012, Wiley

    Dr Yuri Seo