Dr Yuri Seo
Victoria University of Wellington
Lecturer, Business & Management
New Zealand
My co-authors include
Paul P Maglio
Shidler Distinguished Professor of Marketing Stephen L Vargo
My Publications
eSports Practices
Journal of Consumer Culture
August 2016
Food consumption and marketing: turning toward Asia
Journal of Consumer Marketing
November 2015
Advancing research on computer game consumption: A future research agenda
Journal of Consumer Behaviour
October 2015
Researching Asian consumer culture in the global marketplace
Qualitative Market Research An International Journal
September 2015
Luxury brands and Multicultural Marketplaces
International Marketing Review
April 2015
Processing Fluency and Cultural Congruence in On-line Purchases
Marketing Letters
February 2015
Consumer Multicultural Orientation
European Management Journal
February 2015
Luxury Branding
Asia Pacific Journal of Marketing and Logistics
January 2015
Symbols in Value Co-creation
Marketing Theory
May 2014
eSports and Experience Economy
Journal of Marketing Management
October 2013
Narratives and Play in Computer Games
Journal of Consumer Behaviour
February 2012