All Stories

  1. Planning and implementing an effective omnichannel marketing program
  2. What Do Job Candidates Consider Important When Assessing an Academic Position?
  3. Predicting negative consumer reactions to services offshoring
  4. Solutions for customer complaints about offshoring and outsourcing services
  5. Evaluating and Motivating Faculty Performance: Challenges for Marketing Chairs
  6. An Empirical Examination of the Three Dichotomies of Marketing Academe Model
  7. Services offshoring
  8. Interpersonal and political trust: modeling levels of citizens' trust
  9. An examination of consumer sentiment toward offshored services
  10. An Introduction to the Offshore Service Ethnocentrism Construct
  11. Response to: “TheJournal of Business-to-Business MarketingComes of Age”
  12. Commentary on “Business-to-Business Marketing Textbooks: A Comparative Review”
  13. The impact of regional affiliation on consumer perceptions of relationships among behavioral constructs
  14. Assessing Russian consumers' imported versus domestic product bias
  15. Impediments to sales force automation
  16. Data mining: On the trail to marketing gold
  17. Managerial perceptions of sales training and performance
  18. Assessing National Identity in Russia Between Generations Using the National Identity Scale
  19. Education, Attitudes, and Career Intent in the Philippines
  20. Comparing Attitudes Toward Ethical Dilemmas in Small Business
  21. A Typology of Internet Retailing