All Stories

  1. Driving AR Experience to Purchase Intention: Examining the Role of Users' Immersiveness, Perceived Innovativeness and Engagement in Virtual Try‐On

    Article • International Journal of Consumer Studies, January 2026, Wiley

    DR SUMIT NARULA

  2. Strategic Workforce Reskilling in Service Marketing

    Article • April 2025, IGI Global

    DR SUMIT NARULA

  3. Examining the moderating role of online celebrity trustworthiness and risk propensity in UTAUT2 framework: A mixed-method approach

    Article • International Journal of Information Management Data Insights, November 2024, Elsevier

    DR SUMIT NARULA

  4. The Ripple Effects of Bullying: Impact on Employees and Their Performance

    Article • FIIB Business Review, September 2024, SAGE Publications

    DR SUMIT NARULA

  5. The high of higher education: interactivity its influence and effectiveness on virtual communities

    Article • Benchmarking for Quality Management & Technology, October 2023, Emerald

    Dr. Rahul Pratap Singh Kaurav, DR SUMIT NARULA

  6. Student satisfaction and academic efficacy during online learning with the mediating effect of student engagement: A multi-country study

    Article • PLOS One, October 2023, PLOS

    DR SUMIT NARULA

  7. Exploring private university attractiveness from students’ perspective to ensure sustainable institutes: an empirical investigation from Indian perspective

    Article • Asia-Pacific Journal of Business Administration, August 2022, Emerald

    DR SUMIT NARULA

  8. COVID-19 trepidation: repercussions on air travel anxiety, anger and trust among travellers

    Article • International Journal of Spa and Wellness, July 2022, Taylor & Francis

    DR SUMIT NARULA

  9. THEORETICAL EXTENSION OF THE NEW EDUCATION POLICY 2020 USING TWITTER MINING

    Article • Journal of Content Community and Communication, June 2021, Amity University, Madhya Pradesh, Gwalior

    Dr. Rahul Pratap Singh Kaurav, DR SUMIT NARULA

  10. PANDEMIC AND ROLE OF MEDIA

    Article • Journal of Content Community and Communication, December 2020, Amity University, Madhya Pradesh, Gwalior

    DR SUMIT NARULA

  11. NEW EDUCATION POLICY, 2020: QUALITATIVE (CONTENTS) ANALYSIS AND TWITTER MINING (SENTIMENT) ANALYSIS

    Article • Journal of Content Community and Communication, December 2020, Amity University, Madhya Pradesh, Gwalior

    DR SUMIT NARULA, Dr. Rahul Pratap Singh Kaurav

  12. Looking‐glass‐self: Tale of happiness, self‐esteem, and satisfaction with life among transgender from Kinner community

    Article • Journal of Public Affairs, October 2020, Wiley

    Dr.Mansi Tiwari, DR SUMIT NARULA

  13. Different Phases of Journalism

    Article • Journal of Content Community and Communication, June 2020, Amity University, Madhya Pradesh, Gwalior

    DR SUMIT NARULA

  14. WHAT DRIVES RETAIL INVESTORS’ INVESTMENT DECISIONS? EVIDENCE FROM NO MOBILE PHONE PHOBIA (NOMOPHOBIA) AND INVESTOR FEAR OF MISSING OUT (I – FOMO)

    Article • Journal of Content Community and Communication, June 2020, Amity University, Madhya Pradesh, Gwalior

    DR SUMIT NARULA

  15. Comparison Study between the UAE, the UK, and India in Dealing with WhatsApp Fake News

    Article • Journal of Content Community and Communication, December 2019, Amity University, Madhya Pradesh, Gwalior

    DR SUMIT NARULA

  16. How Advertising Reflect Culture and Values: A Qualitative Analysis Study

    Article • Journal of Content Community and Communication, December 2019, Amity University, Madhya Pradesh, Gwalior

    DR SUMIT NARULA

  17. India and Data Journalism Revolution

    Article • Journal of Content Community and Communication, December 2019, Amity University, Madhya Pradesh, Gwalior

    DR SUMIT NARULA

  18. Shifting Paradigms, Practices and Policies in Media Communication

    Article • Journal of Content Community and Communication, June 2019, Amity University, Madhya Pradesh, Gwalior

    DR SUMIT NARULA

  19. Environmental Awareness and the Role of Social Media

    Article • January 2019, IGI Global

    DR SUMIT NARULA

  20. Combating Fake News through Media and Information Literacy in India

    Article • Journal of Content Community and Communication, December 2018, Amity University, Madhya Pradesh, Gwalior

    DR SUMIT NARULA

  21. The Oritical Study of Green Marketing in India: Its Importance and Need

    Article • Journal of Mass Communication and Journalism, January 2016, OMICS Publishing Group

    DR SUMIT NARULA

  22. Role of Youth in Peace Building via New Media: A Study on Use of New Media by Youth for Peace Building Tasks

    Article • Journal of Mass Communication and Journalism, January 2016, OMICS Publishing Group

    DR SUMIT NARULA

  23. The Significance and Convenience of Science Journalism

    Article • Journal of Mass Communication and Journalism, January 2016, OMICS Publishing Group

    DR SUMIT NARULA

  24. Social Media, Indian Youth and Cyber Terrorism Awareness: A Comparative Analysis

    Article • Journal of Mass Communication and Journalism, January 2015, OMICS Publishing Group

    DR SUMIT NARULA

  25. A study of reading habits of students in Chandigarh City of India

    Article • Mass Communicator International Journal of Communication Studies, January 2015, Diva Enterprises Private Limited

    DR SUMIT NARULA

  26. Models of Structuring Peace and Gandhi in Modern Democratic System

    Article • Journal of Mass Communication and Journalism, January 2012, OMICS Publishing Group

    DR SUMIT NARULA